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Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru PHEV coming later this year using Toyota Prius Prime tech

Subaru plans to release an all-wheel drive plug-in hybrid later this year, and has joined forces with a league of Japanese automakers and suppliers to make it happen. Subaru has said the PHEV will be a conversion of a current model, but hasn't named the model. The prominent hybrid bits are expected to come from the Toyota Prius Prime — Toyota has a 16.5 percent stake in Subaru — but Subaru will retain its longitudinally mounted boxer engine. We know that said Subie will be built in Japan and sent to the U.S, so theories have coalesced around the Crosstrek or Forester, built at Subaru's Gunma, Japan factory. The Crosstrek was just redesigned for 2018, the 2019 Forester is expected sometime this year. If the model ends up being a Crosstrek PHEV, that would mean hybrid lightning striking that car twice: Subaru introduced a Crosstrek Hybrid in 2013, then removed it from the market in 2017 after slow sales. Assuming a wholesale transplant from the Prius Prime, the Subaru PHEV would get an 8.8-kWh lithium-ion battery that can be recharged at a household outlet in under six hours. The Prius Prime is rated at 133 mpge, 54 mpg combined, and runs for 25 miles in EV mode, but Subaru's model being all-wheel drive will likely alter those numbers. Subaru will launch its PHEV first in the 10 states that adhere to California's Zero Emissions Vehicle program. The PHEV is part of the Japanese carmaker's multi-year plan to reduce its fleet emissions, first described four years ago. Come 2020, the trademark boxer engines should come with cylinder deactivation and lean burning Atkinson cycles, around the same time that Subaru stops turbodiesel sales in Europe and Australia. The brand's first full EVs are due in 2021, expected to be electric versions of conventionally powered models. To jumpstart its EV research, and make its comparatively small R&D budget stretch further, last year Subaru joined in on the EV Common Architecture Spirit Company with Toyota, Mazda, Suzuki, Daihatsu, Denso and Hino. Related Video: Featured Gallery 2018 Subaru Crosstrek: First Drive View 29 Photos News Source: Autoweek via Carscoops Green Subaru Hybrid toyota prius prime subaru crosstrek