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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

2015 Subaru WRX teased ahead of LA debut

After bringing a seriously hot concept to the New York Auto Show earlier this year, Subaru will finally reveal the production 2015 WRX at the Los Angeles Auto Show later this month. And while we've seen spy shots of the hotter Impreza (including the winged STI variant), Subaru has now released this teaser image, showing the bulging, scooped 'Rex that's nearly ready for its world debut.
What we can see is a car that's clearly been toned down from the conceptual version - we aren't surprised, really. But it appears that the added aggressiveness over the standard Impreza will make for a pretty hot-looking little sedan. Of course, WRX models have never exactly been pretty cars, and we don't expect this one to be, either. No matter - assuming this car follows in the footsteps of WRXes past, it should still be plenty good.
Subaru hasn't released any details about the WRX as of this writing, but again, we don't expect it to stray too much from the formula we know. Expect a turbocharged boxer engine underhood, all-wheel drive, and - hopefully - a manual transmission. Rumor has it the WRX and STI will lose their hatchback variants and go sedan-only for the 2015 model year, but we'll have to wait until the official LA debut to know that for certain. Stay tuned.

The Mountain, the Manx, the BRZ and how I learned to love racing

Subaru Takes Us Along To Drive On The Isle of Man, And We Try Not To Ball It Up
While the mild dehydration wasn't helping me, it was probably the least of my worries.
I am not a timid driver, nor an inexperienced one. But waiting to take a lap of the stunningly dangerous, 37.7-mile Snaefell Mountain Course at the Isle of Man TT had me on tilt, no fooling. I concentrated on the task in front of me, left hand working the gear pattern on the right-hand-drive Subaru BRZ I was to pilot, while kids on bikes, fat old beer-drinking men and other members of a fast-growing throng of onlookers pointed at our group of five Subarus and nine Americans. We were moments from our 'demonstration' for the motorcycle racing-hungry crowd and I was awfully glad, at that exact moment, that I'd emptied my bladder before buckling in.