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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru turns a WRX STI into a bobsled and (barely) makes it work

When asked how confident he felt of a successful full run down the St. Moritz-Celerina Olympic Bobrun in his specially prepared Subaru WRX STI, professional rally and stunt driver Mark Higgins responded, "50/50." In reality, he was probably being generous. It wasn't supposed to be so death-defying. In fact, Subaru's original plan was to have Higgins make several runs down the icy slope, some with journalists in the passenger seat. We were among those who traveled all the way to Switzerland for the chance to experience an automotive bobsled ride. One look at the run's famous Horseshoe Corner was all it took for us to second-guess that idea. Well, that and our pesky sense of self preservation. Higgins, though, is one of those rare humans to have been born without that fear-of-death gene. Not only is the Manx driver a professional stuntman – his resume includes sequences for Daniel Craig's James Bond – he also won the British Rally Championship three times and is the four-wheeled record holder at the famed Isle of Man Snaefell Mountain Course. So, when Higgins says some sort of vehicular stunt has only half a chance at success, well, let's just say that most mortals would say something more akin to "a snowball's chance in hell." On the topic of snow and balls, it's worth noting that the timing of Subaru's bobsled run wasn't set by choice. The Olympic Bobrun hosts regular events every winter through late February or early March. Since the track at St. Moritz is the only run in the world without an artificial cooling system, warm weather means no sledding. Combine those two facts and you end up with a very narrow window in which Subaru could go about making the modified track and a WRX STI actually fit together. Enter the boffins at Prodrive. The British engineering firm first started modifying vehicles for racing in 1984. By 1990, Prodrive was focused on turning turbocharged Imprezas into championship winners for the likes of Colin McRae, Richard Burns, and Petter Solberg. So it comes as little surprise that Subaru turned back to Prodrive to figure out how to modify a 2015 WRX STI in a way that would make it survive the pounding it would sustain on a bob run. For the record, this isn't just any 2015 WRX STI. It's actually the same car Higgins used in 2014 to set a lap record at the Isle of Man.

2019 Subaru WRX STI S209 First Drive Review | The exotic Subie

It’s not often that you drive a Subaru thatÂ’s rarer than most Ferraris or Lamborghinis. And in its own modest way, the 2019 Subaru STI S209 is as special as such limited-edition offerings from highfalutinÂ’ brands. The S209 is SubaruÂ’s rally-wrapped gift to America, the first S-Line model from the brandÂ’s vaunted STI performance division to be exported to the United States. Only 209 copies are being built, all bound for the U.S. beginning in November, and itÂ’s a dandy: The fastest, sharpest-handling, most sophisticated WRX ever to grace our shores. It's what we get for making the current WRX the best-selling version ever, with sales increasing every year since its 2015 debut. Good job, America. DonÂ’t confuse this car with a typical “STI”-branded Impreza WRX, which are all produced alongside other Subarus in Gunma, Japan. This “STI” refers to the scrappy, stand-alone performance unit called Subaru Tecnica International, now with barely 120 employees, thatÂ’s been responsible for beloved Japanese-market “S-cars” such as the S202 through S208. It owns a combined five manufacturerÂ’s and driverÂ’s titles in the World Rally Championship, and more recently, multiple class wins at the 24 Hours Nurburgring. STIÂ’s small shop in Kiryu, Japan, is building just two or three S209Â’s per day, and their handiwork – right down to hand-polished exhaust tips – is memorialized with a pair of serialized production plaques: one in the cabin and one atop the 341-horsepower, 2.5-liter boxer four engine. Subaru considered using its 2.0-liter turbo, but went with a modified version of the 2.5-liter EJ25 used in the WRX STI Type RA, because the larger-displacement motor meant less turbo lag. There's no typical plastic cover, so the gloriously exposed engine flaunts a redesigned intake with a conical air filter and enlarged ducts. An enlarged turbocharger is designed to STI specs by the respected aftermarket company HKS, which lifts the Type RAÂ’s boost from 16.2 to 18.9 psi. A catback exhaust system further reduces back pressure by 17 percent relative the Type RA, and 50 percent versus a basic STI. The S209's resulting 341 horses and 330 pound-feet of torque compares with 310 hp and 290 pound-feet in the 2019 WRX STI. Subaru had to quash its ambitious plans for forged pistons and connecting rods, due to potential durability concerns that the company now suspects was a non-issue.