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Subaru WRX S4 gets big power bump in Japan

A month after originally teasing it, Subaru is finally unveiling its WRX S4 model for Japan. It's a bit more than just a plush take on the sport sedan, because Subaru is fitting a more powerful version of the 2.0-liter, turbocharged boxer four-cylinder engine than we get on these shores.
The company says that S4 stands for "'Sports performance', 'Safety performance', 'Smart driving' and 'Sophisticated feel," and it certainly looks like this Rex ticks all of those boxes. The most surprising feature is the Japanese model's 2.0-liter turbo engine boasting 296 horsepower (221 kilowatts) and 295 pound-feet (400 Newton-meters) of torque in this application. That's quite a healthy upgrade over the 268 hp and 258 lb-ft that Americans get in the standard WRX, and it's even nipping at the heels of the 305 hp and 290 lb-ft from the STI with a 2.5-liter mill that we get over here.
While extra power is always welcome, enthusiasts might not be so thrilled that Subaru's Sport Lineartronic Continuously Variable Transmission is the sedan's only available gearbox. However, it offers a simulated eight-speed shifting mode when drivers notch the car into Sport# driving mode. Of course, the S4 also packs Subie's trademark all-wheel drive with Vehicle Dynamics Control and Active Torque Vectoring as standard.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Spy photos show new Subaru BRZ prototype testing on public roads

A next-generation Subaru BRZ prototype was spotted near the company's southeast Michigan R&D center in convoy with an EcoBoost-powered Ford Mustang coupe, giving us both our first good look at the overhauled coupe and some hints at where it will fit in the performance car hierarchy.  This prototype is still wearing a fairly extensive camouflage wrap, but at least it's form fitting, showing off a silhouette that looks an awful lot like the current BRZ's, with a few key exceptions. Most notably, this prototype appears to lack the current car's exaggerated front and rear fender lines, opting instead for a cleaner, sleeker shape. The rear end is reminiscent of the old Hyundai Genesis Coupe's, or even a Mercedes-Benz C-Class Coupe's from some angles, sporting what appears to be a rather pronounced ducktail-style integrated trunk spoiler. Encouragingly, the prototype here is visibly smaller than the Mustang against which it is being benchmarked. While it would be tempting to jump to the conclusion that Subaru is targeting the Mustang for power output, keep in mind that the lighter Subaru and Toyota coupes won't need quite as much power to keep up with the larger, heavier pony car. Expecting the twins to offer the 300-ish horsepower of a base EcoBoost Mustang is probably rooted more in wishful thinking than reality.  The fact of the matter is that we're just not certain exactly what Toyota and Subaru have planned for the next-gen coupes' powertrains, but they are expected to ride on Toyota's New Global Architecture platform. That opens the door to various longitudinal offerings within Toyota's portfolio, including turbocharged four-cylinders and even some sixes, though we sincerely doubt the companies have any plans to offer anything larger than a four-banger in these compact coupes.  Just last month, we reported that Subaru had ended orders for the 2020 BRZ in its home country of Japan, and we've heard rumors that the new coupe could debut some time in 2020, with a production car coming for the 2022 model year. These spy shots, which serve as evidence of just how far along development on the replacement has come, lend some credibility to those hints. We expect it's also indicative of the state of the BRZ's Toyota twin, the GT86.  Related Video: