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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Motor Trend pits Subaru WRX vs. Ford Focus ST

The Ford Focus ST has enjoyed a relatively calm, if brief, reign in the world of hot hatches. With nothing else in the class (in the States, at least) but the aging Mazdaspeed3 and Subaru Impreza WRX and the slow-selling Volkswagen Golf R, the Blue Oval's 252-horsepower five door has been the go-to vehicle for those that don't need the high-octane lunacy (and expense) of the rally bred Subaru Impreza WRX STI and Mitsubishi Lancer Evolution X.
Now, though, as the new Subaru WRX (it's not an Impreza anymore, though, neither is it a hatchback...) starts to arrive at dealers, the Focus ST appears to be under threat for the first time. Naturally, Motor Trend is here to figure out which one is the best, with another one of its Head 2 Head videos. Host Jonny Lieberman puts both cars through their paces, going above and beyond, quite literally, at the very end of the video.
Have a look below and let us know what you think of MT's verdict in Comments.

2019 Subaru WRX STI S209 First Drive Review | The exotic Subie

It’s not often that you drive a Subaru thatÂ’s rarer than most Ferraris or Lamborghinis. And in its own modest way, the 2019 Subaru STI S209 is as special as such limited-edition offerings from highfalutinÂ’ brands. The S209 is SubaruÂ’s rally-wrapped gift to America, the first S-Line model from the brandÂ’s vaunted STI performance division to be exported to the United States. Only 209 copies are being built, all bound for the U.S. beginning in November, and itÂ’s a dandy: The fastest, sharpest-handling, most sophisticated WRX ever to grace our shores. It's what we get for making the current WRX the best-selling version ever, with sales increasing every year since its 2015 debut. Good job, America. DonÂ’t confuse this car with a typical “STI”-branded Impreza WRX, which are all produced alongside other Subarus in Gunma, Japan. This “STI” refers to the scrappy, stand-alone performance unit called Subaru Tecnica International, now with barely 120 employees, thatÂ’s been responsible for beloved Japanese-market “S-cars” such as the S202 through S208. It owns a combined five manufacturerÂ’s and driverÂ’s titles in the World Rally Championship, and more recently, multiple class wins at the 24 Hours Nurburgring. STIÂ’s small shop in Kiryu, Japan, is building just two or three S209Â’s per day, and their handiwork – right down to hand-polished exhaust tips – is memorialized with a pair of serialized production plaques: one in the cabin and one atop the 341-horsepower, 2.5-liter boxer four engine. Subaru considered using its 2.0-liter turbo, but went with a modified version of the 2.5-liter EJ25 used in the WRX STI Type RA, because the larger-displacement motor meant less turbo lag. There's no typical plastic cover, so the gloriously exposed engine flaunts a redesigned intake with a conical air filter and enlarged ducts. An enlarged turbocharger is designed to STI specs by the respected aftermarket company HKS, which lifts the Type RAÂ’s boost from 16.2 to 18.9 psi. A catback exhaust system further reduces back pressure by 17 percent relative the Type RA, and 50 percent versus a basic STI. The S209's resulting 341 horses and 330 pound-feet of torque compares with 310 hp and 290 pound-feet in the 2019 WRX STI. Subaru had to quash its ambitious plans for forged pistons and connecting rods, due to potential durability concerns that the company now suspects was a non-issue.