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Cosworth teases upgrades for Subaru BRZ

Subaru may or may not produce an STI version of the BRZ. Things seem to go back and forth on the subject. But Subaru Tecnica International isn't the only company with a history of tuning Subies. So does Cosworth, and now the British racing firm appears to be turning its attention to the BRZ and its Toyota- and Scion-badged siblings.
For those unacquainted, Cosworth is more than your average tuning company. It's a racing firm first and foremost, having made F1 engines under its own name as well as Ford's (chief among them the all-conquering DFV 3.0-liter V8 of 1960s and 70s fame), not to mention engines for Indy, rally and even high-performance, road-going versions of the Ford Sierra, Chevy Vega and Mercedes 190E. The list goes on and on, but you get the point.
Now withdrawing from Formula One, Cosworth is focusing its attention on tuning road cars again with the launch of the Cosworth Power Package line, the first of which will focus on the Toyota GT86 (aka Scion FR-S) and Subaru BRZ. We don't know just yet what will be included in the packaged dubbed FA-20, but from the video teaser below, it seems there'll be upgrades to the exhaust, suspension, aero and - if we're lucky - maybe a super- or turbocharger for the 2.0-liter flat-four engine. We'll have to wait and see, but we get the feeling that with Cosworth on the job, it'll be worth the wait. Check out the minute-long video below in the meantime.

The art of WRX-ing in the rain

There it is again, the quiver of the STi's blue rear spoiler. I noticed it yesterday on the Autobahn north of Frankfurt. Although the speed limit was 120 kilometers per hour, I was cruising in sixth gear around 200 kph when the STi's signature rear appendage began to dance in my rear view mirror. Now I'm redlining fifth gear on the front straight of the legendary Nurburgring's north loop and it's back. Only this time the quivering blade is in a deluge of water coming off the Subaru's 18-inch Dunlops. It's a rooster tail worthy of Miss Budweiser and it's a constant and sobering reminder that I'm lapping the 13-mile long Nordschleife in a freezing and unrelenting rain. I'm driving a 2017 German-spec Subaru WRX STi, not the updated 2018 version that'll get revised front end styling, tweaked suspension tuning, larger Brembo brakes and 19-inch wheels and tires. At 240 kph, close to the 2.5-liter boxer four's 6,700 rpm redline, I shift up to sixth gear and change lanes to avoid the standing water on the left side of the track. It's my third lap. I'm getting over-confident. The all-wheel drive WRX STI is dealing well with the tricky conditions and the Ringmeisters of the past that tamed this track since it was first built in 1929 - Ascari, Fangio, Clark, Caracciola, Nuvolari, Rosemeyer, Chiron, and Ickx - are talking to me inside my head. And they're egging me on. Pushing me to go faster. I'm sticking to wet line and staying off the tall curbing that marks most apexes. Bounce the Subi off a curb and I'm sure to star in the next Nurburgring crash video to hit YouTube. I'm also desperately trying to stay off of the new pavement, which dots the circuit and has a coefficient of friction in the wet similar to snot. Then I make a huge mistake on the entrance to Bergwerk, a tight right hand corner that comes up quickly after a long, fast section and the left hand kink that Nicki Lauda got so wrong in the 1976 Grand Prix. The Nordschleife has 160 corners. Most are blind. Many are off camber. All are lined with walls and Armco barriers. Even the straights are kinked and crowned. And there are two very fast downhill compressions and three jumps that max out a car's suspension travel. There's no runoff room. No margin for error. And remembering the course in this weather in just a few laps is impossible, I don't care how much Gran Turismo you've played.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent