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Subaru Ascent three-row SUV set for 2018 launch

Subaru revealed a three-row SUV concept Wednesday at the New York Auto Show in a surprise move that signals its return to the large utility segment in 2018. Called the Ascent concept, the show car had a turbocharged boxer 2.4-liter four-cylinder engine and will be revealed in production trim next fall at the Los Angeles Auto Show. The Ascent will be built in Lafayette, Ind., and is exclusive to the North American market. It will have room for up to eight passengers, offer all-wheel drive, and will be based on a modified version of Subaru's latest global platform. A hybrid is possible on those underpinnings, but a Subaru spokesman wouldn't comment on that prospect. Subaru has not had a three-row ute since the Tribeca was killed off in 2014. View 17 Photos With Volkswagen adding the Atlas and existing SUV makers like Ford, Chevrolet, Toyota, Honda, and others all putting greater emphasis on the large utility segment, Subaru felt compelled to respond. The company also expects the Millennial generation to make up a significant portion of Ascent buyers. "This is a product that allows that generation that grew up liking Subaru to stay with us," Subaru of America president Tom Doll said at the show. The Ascent concept's styling cues have evolved from the previous Visiv-7 concept and offer a better look at what the production model will look like. The Ascent concept measures 198.8 inches long, 78.3 inches wide and 72.4 inches tall. The wheelbase is 117 inches - signaling Subaru is serious about competing with large SUV producers. Subaru is spending $140 million and adding more 1,200 jobs at Lafayette to support the Ascent and bolster its US manufacturing footprint. Related Video:

Subaru CEO expects record U.S. sales in 2020 despite market slowdown

TOKYO  - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV

Subaru offers 50th-anniversary edition versions of all its cars

Subaru is celebrating its 50th year in the U.S., and like so many automakers, its doing so by rolling out some special edition models. What's a bit unique about Subaru's approach is that the anniversary editions are available on every single model in the lineup. That includes Impreza, Crosstrek, Forester, Outback, Legacy, WRX, WRX STI and BRZ. The only exception is the Ascent, which isn't yet on sale in any form. What distinguishes the 50th anniversary edition Subarus are really just cosmetic things. They're all painted in an exclusive "Heritage Blue" and accented with satin chrome trim. Naturally they have "50th Anniversary" badges, too. Inside, they're all equipped with black leather featuring embroidered "50th Anniversary" logos and contrast silver stitching. The seatbelts are also silver. These special Subarus are limited production vehicles. The company will build 1,050 each of the Impreza, Crosstrek, Forester, Outback and Legacy. The WRX, WRX STI, and BRZ will comprise 1,050 cars with 600 WRXs, 250 BRZs and 200 STIs. Every example is also the highest trim level, and models that offer more than one engine will be split such that there will be fewer of the high-horsepower versions. All of the anniversary edition cars are now on sale. View 15 Photos Related Gallery 2018 Subaru 50th Anniversary Editions View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Chicago Auto Show Subaru Coupe Crossover Hatchback SUV Sedan 2018 Chicago Auto Show