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Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

Subaru Levorg 'prototype' revealed, looking pretty production-ready

The next-generation Subaru Levorg, better known as the WRX wagon the company has so far refused to give the U.S., has been revealed at the Tokyo Motor Show. It's technically called a "prototype," but it's clear that this is basically the production model. In fact, Subaru says production for it begins in the second half of next year. Many enthusiasts pine for the Levorg because it is a high-performance wagon that we don't get, but even if you don't care, there is reason to pay attention to this car. As the current version is basically a WRX, this is giving us our first look at the next generation of that car. Styling-wise, the new Levorg is heavily inspired by the Viziv Performance and Viziv Tourer concepts. It has a wide hexagonal grille with boomerang-shaped headlights surrounding it. The wheel arches have a strong trapezoidal shape, and there are sharp creases throughout. The overall profile of the car is still very similar to the current Levorg and WRX. Subaru has been light on the details for the rest of the car. The base engine will no longer be a turbocharged 1.6-liter, but rather a turbocharged 1.8-liter. While not announced, we wouldn't be surprised if it gets an upgraded turbocharged 2.0-liter engine, which will probably be shared with the WRX. All Levorgs will likely continue to only have a CVT. Subaru also mentions that it will have an updated version of EyeSight with stereo cameras, four radar sensors and high-resolution mapping that will reduce cruise control speeds for curves, and allow for hands-free gridlock driving. We wouldn't expect the Levorg to come to America, but the updated EyeSight is probably a shoo-in for future models.

Hotter Subaru WRX STI teased for Detroit, probably the S209

We reported yesterday about Subaru filing an application to trademark the name "S209" for the U.S. Today, Subaru released a teaser video for what we think is that exact car: the WRX STI S209. In a video titled "From Japan with Love," Subaru is seen lapping Virginia International Raceway in a slightly-hotter-than-normal, camouflaged STI. At first glance, it's easy to see it as the STI Type RA from earlier this year. However, looking closer at the aero package reveals a little bit more. A side-by-side comparison between this car and the Type RA reveals prominent canards in front of the wheels, exclusive to what we'll call the S209. No such pieces exist on the Type RA. To make those canards flow into the bodywork, it looks like Subaru tacked on some fender flares surrounding the front and rear wheels. It's noticeably different from other STI variations, so we'll see if Subie keeps them for the production car. Beyond that, it's hardly any different than the Type RA in appearance. The gigantic wing is accounted for, as are the gorgeous gold wheels. Another reason we think this is the S209 is Subaru's video description. It reads, "Something special from Subaru Tecnica International is coming to America for the first time ever." The S20(X) series that started in 2000 with the S201 has been never come stateside before. This series has traditionally produced STIs that have more power, suspension and aero than your regular STI. Most recently, the S208 used a 2.0-liter turbo flat-four that put out 329 horsepower and 319 pound-feet of torque. Of course, the U.S. is still dealing with Subaru's Byzantine-era EJ25 2.5-liter flat-four. More power can be had past that engine's 305 horses it makes here now, so we'll see if that's the route Subaru plans to take. Subaru ended by saying it'll be revealing the car at the Detroit Auto Show in January. The wait won't be long for what we imagine will be the new king of Subarus in the U.S. Related video: