2007 Subaru Forester on 2040-cars

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Revisit the charms of the 1978 Subaru Brat

The Subaru Brat is the automotive equivalent of a teenager with a mullet: weird, a little reckless but brimming with enough self-confidence to make it cool.
The Brat came from Subaru's desire to compete in the burgeoning light pickup market of the late-1970s. To get around the so-called Chicken Tax that added a 25 percent tariff on imported pickup trucks, Subaru threw two seats in the bed, which technically allowed it to be classified it as a passenger car. The result was a great, weird combination of a complete lack of safety, with a low price and lots of driving fun.
In the video below, Motor Trend's Johnny Lieberman takes a 1978 Brat through the desert and shows just how much fun a little pickup can be.

Subaru teases the 2019 Forester ahead of New York reveal

Following Toyota's romantic RAV4 silhouette teaser shot yesterday, Subaru is officially joining in the compact crossover titillating game with a glimpse of the 2019 Forester. Subaru has toyed with pincer-shaped taillights for a few years on its Viziv concepts. The Ascent concept wore another version of the design, but the production Ascent got fitted with a set of highly unoffensive lamps. Looks like the Forester earns the retail nod for the conceptual units, and with it, a wider cargo opening. The taillights on the present Forester impose a scalloped shutline on the tailgate. The split units in this teaser let designers push the tailgate edge just a few inches from the edge of the car. The Ascent could make its presence felt elsewhere, though. We've made out a couple of the flowing character lines underneath camouflage on Forester prototypes that match the Ascent's flanks. Up front, the 2019 Forester gets a much more upright schnozz reminiscsent of the Ascent. The two vehicles differ in grille treatment — the Forester carries over its general design from the current car, but replaces the thick geometric bars with thin strakes similar to the Ascent's. Although larger than the current Forester, we don't expect huge growth anywhere. Migrating to Subaru's Global Platform will make the most of the incremental gains; the much smaller Impreza added three additional cubic feet of cargo room after its switch to the SGP. We don't know if engines will be included in the under-the-skin overhaul, but a welcome swap would be adding the Ascsent's 2.4-liter turbo to the lineup. That lump produces 260 horsepower and 277 pound-feet of torque, trumping the 250 hp and 258 lb-ft in the current top-tier Forester 2.0XT Premium. Spy photographers caught the Forester testing alongside a new Honda CR-V and a Volkswagen Tiguan, which means we could be in for a new level of feature and dynamic polish. What we can rely on is a selection of four-cylinder boxer engines and CVTs, plus updated EyeSight driver assistance tech. The debut happens in exactly two weeks at the New York Auto Show, the showroom appearance late this year. Related Video: Image Credit: Subaru New York Auto Show Subaru Crossover Wagon Future Vehicles

Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent