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2019 Subaru Impreza price goes up by $100

The 2019 Subaru Impreza is going to cost you an extra Benjamin. Pricing was announced for both the Impreza Sedan and 5-door hatchback model, which were redesigned for the 2017 model year. The base 2.0i sedan with a five-speed manual transmission starts at $19,480, including destination, while the comparable 5-door is a bit more at $19,980. Opting for the CVT costs an extra $1,000. These prices are up $100 from 2018. A marginal uptick in cost isn't the only update for the 2019 Impreza, however. The base model can now be equipped with Subaru's EyeSight Driver Assist Technology suite for a perfectly reasonable $845 given that it comes with adaptive cruise control, automatic pre-collision braking, lane-departure warning and lane keeping. EyeSight is also now standard on the Impreza Limited trim. Note, though, that EyeSight is still unavailable with manual transmission-equipped Imprezas. The range-topping Limited trim also comes standard with a pair of new safety features: reverse automatic braking and automatic high beams. The Impreza Premium trim now comes standard with an upgraded Subaru Starlink 6.5-inch touchscreen that includes HD and satellite radios, two USB ports for rear passengers and a CD player (yay, save the CD's!). Black alloy wheels are also now included on the Premium. Finally, the Impreza Sport gains an STI short-throw shifter when, quite obviously, it's equipped with the manual. The full pricing breakdown, all including destination can be found below. The 2019 Subaru Impreza arrives in dealers "this summer," which we can only assume means if it's not on dealer lots already, it will be very soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Subaru Impreza Image Credit: Subaru Subaru Hatchback Sedan eyesight

2014 Subaru WRX and STI pricing announced

As the sun prepares to set on the third-generation Subaru WRX, Subaru has released the pricing for the 2014 WRX and WRX STI. With redesigned versions of both cars due out next year, prices for the current car have risen by just $200 across the entire 2014 lineup resulting in new starting MSRPs of $25,995 for the WRX and $34,495 for the more powerful WRX STI (*not including destination).
The destination charge has also crept up for the 2014 WRX and WRX STI models climbing slightly from $770 to $795. A final pricing adjustment for this bodystyle's send-off year is that the optional navigation system went from $1,000 in 2013 up to $1,100 for 2014. Scroll down for the full model pricing breakdown, and keep a lookout for the all-new 2015 WRX and WRX STI, which we'd expect to see in production form in the coming months.
*Note: WRX STI (above) and WRX (below) are pictured here in the 2013 Special Edition trim.

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.