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Subaru's STI motorsport arm celebrates 30 years of going fast

The letters W, R and X are often featured on the trunklid of a fast, blue Subaru, but the other important letters for a Subaru are STI – standing for Subaru Tecnica International. The STI motorsport brand brings to mind '90s World Rally Championship victories and Impreza legends such as the wide-bodied 1998 22B, but the division is actually a bit older: STI is celebrating its 30 th anniversary this week. Founded on April 2, 1988, Subaru's STI started out with tuned Legacy sedans. Its first car was a turbocharged Legacy, the RS RA from 1989, available only in a limited 100-unit run of Ceramic White cars, not the 555 Sonic Blue Mica or World Rally Blue that later became almost synonymous with hot Subarus. The RS RA produced 220 horsepower, which was very good for 1989. In January of the same year, three STI-modified Legacy Turbos were used to first break the 50,000 km, then the 100,000 km FIA World Speed Endurance records, with the cars run for 20 consecutive days at Arizona Test Center. The average speed was 138.78 mph, for 447 hours, 44 minutes and 9.887 seconds. That's quite a bit of driving, even in two-hour shifts. The first STI-branded Subaru vehicle was the Japanese-market Legacy STI in 1992, and the Impreza WRX STI followed it two years later. For some time, STI vehicles were the stuff of Gran Turismo gaming for most Subaru enthusiasts, until STI arrived in the United States in 2004. The first U.S.-bound model was the 300-horsepower WRX STI, a Peter Stevens-designed "Blob Eye" facelift of the second-generation Impreza. So far, STI's respectable tally stands at three WRC championships, 47 WRC wins, four Nurburgring endurance wins and a Nordschleife production sedan lap record set last year. Regarding STI's 30th anniversary year's production cars, there will be a limited-edition WRX STI Type RA and a STI-tuned BRZ tS for 2018. View 51 Photos Related Video:

Lincoln Aviator returns, VW ponders pickups, and Subaru Forester endures

NEW YORK – Volkswagen is taking a hard look at a pickup truck, the Lincoln Aviator is back, and you love old Subarus (we'll explain). The New York Auto Show returned last week with flair and a wide range of promising reveals. Let's break down some of the big news, plus a few things you might have missed. News: Ford is fortifying Lincoln with the Aviator SUV Views: Doing a mid-size SUV is obvious. Calling it the Aviator wasn't. I like it. Using Navigator design cues, this thing looks the part and should give Lincoln some energy and sales volume. Not playing in the midsize SUV segment has been a mistake for Ford's luxury brand, and the Aviator should fill a much-needed hole. Props to Lincoln for dusting off the Aviator name, most recently used on a rebadged Ford Explorer built in 2003-2005. It sounds classy and historic, like something from 1930s, even though it only dates to the tail end of the " Friends" era. Speaking of names, when the MKC gets a new one, Lincoln should dust off Zephyr, a moniker it actually used in the '30s and then briefly in the early 2000s. Why use the Aviator name? Jim Farley, Ford's president of global markets, said it's about reminding consumers that Ford has traditionally built strong SUVs. "I think in a way the legacy is falling in love with what we do best," he said. "We wanted to go back to our roots. We know how to do this well." Farley also said the Aviator could prove to be Lincoln's bestseller. The Aviator was well-received in New York, earning our Best in Show award and garnering cautiously optimistic reactions from some analysts. "Lincoln ran this experiment once before ... differences in the market conditions, stronger differentiation and appetite for utility vehicles may prove a different story for this Aviator," IHS analyst Stephanie Brinley said. View 19 Photos News: VW surprised the car world with the Atlas Tanoak pickup concept Views: Good move. VW should build this. The concept is based on a longer version of the Atlas platform and would take aim at the midsize truck segment. VW is using this prototype to "gauge the reactions" of automotive influencers, but make no mistake, the Tanoak is totally doable. Using Atlas bones and mechanicals punched up with rugged styling and some soft-road capability, the Tanoak would grow VW's portfolio in a smart way. The Atlas Cross Sport concept, also revealed in New York, signals that Atlas expansion is already underway.

Subaru puts China production on hold amidst slowing growth

Subaru's 2015 sales and production forecast estimates the Japanese brand to sell about 60,000 vehicles in China this year, a 10 percent rise. However, a recent decision not to build a factory there might make future growth more difficult. Given the changing state of the market, the automaker doesn't seem concerned by the potentially lost sales. According to Bloomberg, even if the Chinese government gave permission for Subaru to build its planned joint venture factory with Chery, the Japanese brand would not take advantage of it. "Since the profits are split with your partner, you would have to double the sales to maintain the profits you earn by exporting from Japan," said Akira Mabuchi, the company's executive in charge of China, according to Bloomberg. Subaru is in the odd position of being the only major Japanese automaker without a joint venture partner to build cars in China, but the massive year-over-year growth there seems to be slowing. Auto sales in China were up 6.9 percent in 2014, according to Bloomberg, compared to 14 percent in 2013. Also, Chinese consumers have been famously averse to buying Japanese vehicles with only half of the consumers there even willing to purchase one. Instead, the company is focusing on the US market, according to Bloomberg. The decision makes sense. While Subie's sales in China shrunk 2 percent in 2014 to about 55,000 vehicles, the company grew 21 percent in the US to 514,000 units. The automaker already has plans to add capacity to its factory in Indiana. News Source: BloombergImage Credit: Jae C. Hong / AP Photo Plants/Manufacturing Subaru