2002 Subaru Forester S Wagon 4-door 2.5l on 2040-cars

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Subaru broke its own Isle of Man record with a 550-hp WRX STI

Well, they did it. Subaru of America, Prodrive, and driver Mark Higgins set out to break their own record on the Isle of Man's Snaefell Mountain Course, and the attempt was a success. Higgins covered the 37-mile course in the 2016 WRX STI Time Attack car in 17 minutes, 35 seconds. That's an average speed of 128.73 mph. Average. In a car. Higgins set the previous record, 19:26 at 116.47 mph, in a more-stock STI. He and Subaru of America have been bringing cars to the site of the motorcycle race for years now, setting automotive records as all along, but this one is going to be pretty tough to top. Subaru Prodrive Isle of Man View 4 Photos It comes pretty close to the overall lap record for the course, which was set over the weekend by Michael Dunlop. The rider set a 16-minute, 58.254-second lap in the RST Superbike TT, averaging about 133 mph. The fact the Subaru comes so close to the best bike time is pretty amazing. This year's Isle of Man TT weekend was marked by the deaths of two riders. Fatalities are a regular occurrence at the historic race around the island, but it continues to be held year after year with hundreds of participants. Related Video: Featured Gallery 2016 Subaru WRX STI Time Attack Isle of Man View 22 Photos Motorsports Subaru

Subaru mulls motorsports return, nixes small CUV plans

The Subaru WRX STI breaking the automotive lap record at the Isle of Man might be just the beginning of the headlines trumpeting a Subaru racecar. According to the latest rumors, the Japanese brand is looking at taking motorsports more seriously in the future. That could possibly even mean endurance racing at Le Mans.
According to Auto Express, the brand is mulling a greater participation in motorsport, but the big question is where. The World Rally Championship isn't a certainty because it now favors smaller cars like the Volkswagen Polo. Subaru still competes in series like Rally America and Global Rallycross, but there are bigger stages to play on.
What's interesting, is that this commitment to motorsports comes right as the automaker is denying plans to build a small CUV for its passenger car lineup. According to Auto Express, the company has no intention of developing a crossover smaller than the current XV Crosstrek. Even if the sales are there, it would just cost too much to develop. In the US, at least, the XV is doing great with sales up 42 percent in July.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.