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Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent

Subaru WRX STI prototype spied in motion

Earlier this week, we got all hot and bothered over a set of spy photos showing the next-generation Subaru WRX STI testing at the Nürburgring. And while pretty still shots of a camouflaged car are always nice to look at, stirring up lots of speculation, having video is even better. Good thing, then, that our trusty spies were on hand to get some rolling footage of that STI as it lapped the infamous German track.
Now, as a good majority of the comments on our previous post will point out, it looks like Subaru has dumbed down the design of that decidedly hot WRX Concept from New York for the road-going car. Of course, we need to wait until all that swirly paper is pulled off the body, but from what we can see here, it looks like this new 'Rex will be more akin to the current Impreza than we were originally led to believe.
So while we wait and hope that what's under the camouflage will be something sexy, have a look at the video below to watch the WRX STI prototype get worked out on the 'Ring.

Subaru moves to trademark the name ... Evoltis

Subaru's advancing to the electrified frontier, and it's reportedly picking a name for its plug-in hybrid. That name is said to be "Evoltis." While Evoltis sounds about as engaging as "Avensis" (Toyota) or "Magentis" (Kia), at least it's not as clunky as "Levorg" (an Aussie Subaru nameplate). Then again, when naming a child you should always try to picture how their name will be used in playground taunts, so we'll leave your to your imaginations on this one. A mention of the Evoltis name appears in the United States Patent and Trademark Office's listings, and the application has been filed as recently as March 26. We don't know yet whether the Evoltis name would stand for the entire vehicle or its hybrid tech — or if it will be actually used at all. Car & Driver reports that Subaru of America didn't comment on the matter when asked. But still, Subaru is said to come up with a PHEV by the end of the year, largely using Toyota's technology from the Prius Prime. We're probably not the only ones to hope for an all-wheel-drive setup, which would best suit Subaru's image and character. Last year, the carmaker said an electrified vehicle should be expected for 2018, but didn't specify whether it would be an EV or a hybrid. Subaru hasn't offered a hybrid in the U.S. since the Crosstrek Hybrid was discontinued in 2016, and it's produced precious few all-electric vehicles in its history. Related Video: