2004 Subaru Impreza Wrx Sedan 4-door 2.0l on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru reveals the US-bound WRX STI Type RA and BRZ tS

Subaru has finally revealed the US-bound WRX STI Type RA and BRZ tS, a pair of redressed and slightly better performing versions of the standard models. Despite the big wing, lightweight wheels, and upgrades suspension, those hoping for changes under the hood will be severely disappointed. The WRX STI gets a slight bump to 310 horsepower while output on the BRZ remains unchanged. That should come as no surprise, as the car is essentially the same one we drove two years ago in Japan. The WRX STI Type RA stands for "record attempt." The first RA was named for a Subaru Legacy that broke the FIA World Speed Endurance Record by clocking over 62,000 miles in 18 days, setting a top speed of 138 mph. This new model is named for the upcoming WRX STI Type RA NBR Special race car that will attempt a Nurburgring record sometime this summer. The WRX STI Type RA is lighter and more robust than the standard model thanks to a host of upgrades. The car gets a carbon fiber roof, a carbon fiber rear spoiler, and lightweight BBS 19-inch forged alloy wheels with 245/35R19 Yokohama Advan Sports tires. The spare tire has also been removed. While the engine only gets a mild power bump thanks to a new cold air intake and new exhaust, a retuned ECU, new pistons, and a revised third-gear ratio and short shifter should make the car feel much quicker than before. Aside from the carbon fiber roof and rear wing, there are a number of visual upgrades that set the car apart. There are red Cherry Blossom accents all along the bottom and a plethora of STI badges on the wing, mirrors, and bumpers. More STI logos can be found inside on the new Recaro seats. A plaque inside shows only 500 Type RAs will be made. It's a similar story with the BRZ tS. The acronym stands for "tuned by STI," implying it's not the full treatment like the WRX STI. That still leaves us wondering about these spy photos that show a similar looking car with real STI logos. We'll have to wait and see if anything emerges from that. The BRZ tS gets front and rear SACHS dampers and coil springs and flexible V-braces in the engine compartment. For the first time, the BRZ will come with 18-inch wheels, ditching the low-rolling resistance tires for a set of sticky 215/40 R 18 Michelin Pilot Sport 4 tires, aided by Brembo brakes at all four corners. Visual upgrades are similar to the WRX STI Type RA.

Subaru reveals WRX STI racecar for 24 Hours of N"urburgring [w/video]

Subaru has announced that it will be running a race-spec version of the upcoming WRX STI in the 24-hour race at the Nürburgring in June. The 2014 race will mark the seventh year in a row that Subaru has campaigned a car at the day-long Ring race, but this will be the first race outing for the new WRX STI, which isn't set to debut until next week at the Detroit Auto Show.
Subaru will be in the SP3T class, for turbocharged engines displacing 1.75 to 2.0 liters, and is targeting its third class win, after finishing second last year. To do that, it'll be going toe-to-toe with racing versions of cars from Audi, Volkswagen and Seat.
The team will be led by Hideharu Tatsumi, who was responsible for last year's team. Drivers will include Toshihiro Yoshida and Kouta Sasaki, while another pair of European drivers will be announced at a later date.