2019 Subaru Xv Crosstrek Limited on 2040-cars

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Subaru PHEV coming later this year using Toyota Prius Prime tech

Subaru plans to release an all-wheel drive plug-in hybrid later this year, and has joined forces with a league of Japanese automakers and suppliers to make it happen. Subaru has said the PHEV will be a conversion of a current model, but hasn't named the model. The prominent hybrid bits are expected to come from the Toyota Prius Prime — Toyota has a 16.5 percent stake in Subaru — but Subaru will retain its longitudinally mounted boxer engine. We know that said Subie will be built in Japan and sent to the U.S, so theories have coalesced around the Crosstrek or Forester, built at Subaru's Gunma, Japan factory. The Crosstrek was just redesigned for 2018, the 2019 Forester is expected sometime this year. If the model ends up being a Crosstrek PHEV, that would mean hybrid lightning striking that car twice: Subaru introduced a Crosstrek Hybrid in 2013, then removed it from the market in 2017 after slow sales. Assuming a wholesale transplant from the Prius Prime, the Subaru PHEV would get an 8.8-kWh lithium-ion battery that can be recharged at a household outlet in under six hours. The Prius Prime is rated at 133 mpge, 54 mpg combined, and runs for 25 miles in EV mode, but Subaru's model being all-wheel drive will likely alter those numbers. Subaru will launch its PHEV first in the 10 states that adhere to California's Zero Emissions Vehicle program. The PHEV is part of the Japanese carmaker's multi-year plan to reduce its fleet emissions, first described four years ago. Come 2020, the trademark boxer engines should come with cylinder deactivation and lean burning Atkinson cycles, around the same time that Subaru stops turbodiesel sales in Europe and Australia. The brand's first full EVs are due in 2021, expected to be electric versions of conventionally powered models. To jumpstart its EV research, and make its comparatively small R&D budget stretch further, last year Subaru joined in on the EV Common Architecture Spirit Company with Toyota, Mazda, Suzuki, Daihatsu, Denso and Hino. Related Video: Featured Gallery 2018 Subaru Crosstrek: First Drive View 29 Photos News Source: Autoweek via Carscoops Green Subaru Hybrid toyota prius prime subaru crosstrek

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.