Fully Built Subaru Impreza Wrx Sti on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2020 Subaru WRX and WRX STI Series.White sneak in one more special edition

LOS ANGELES — This generation of Subaru WRX and WRX STI is nearly done, and has celebrated with special versions here and back in the home country. But the company isn't finished with limited edition models yet, as proven by the 2020 Subaru WRX and WRX STI Series.White model (their punctuation, not ours). Just like past Series.Whatever models, the Series.White is distinguished on the outside by an exclusive Ceramic White paint scheme. It's accented by black mirror caps, black badging and matte bronze wheels. On the WRX, they're 18-inch wheels from Subaru, and the STI gets 19-inch BBS wheels. The paint color isn't the only perk, as each car comes with a selection of desirable options. The WRX basically gets the Premium trim's Performance Package, plus a few goodies. That means it gets Recaro seats, Brembo four-piston front calipers and two-piston rear calipers, LED adaptive headlights, and the sunroof is deleted. It also gets a special Bilstein suspension setup that hasn't been offered on the WRX before. The WRX STI gets a Bilstein suspension, too, as well as Brembo six-piston front calipers and two-piston rear calipers, Recaro seats, stiffer steering rack mounts and Michelin Pilot Sport Cup 2 tires. Neither model gets any extra power, though. Subaru will only build 500 examples of each model, a total of 1,000 cars. The WRX Series.White has a price of $34,895, and the WRX STI costs $43,595. These special Subarus go on sale next year.

Subaru recalls new Forester over pedal entrapment fears

Pedal entrapment and unintended acceleration are hot-button topics these days, so automakers are always staying alert for potential problems. For Subaru and its newly introduced 2014 Forester, the National Highway Traffic Safety Administration has issued a recall due to improperly manufactured floor mats that could become an obstruction for the gas, brake or clutch pedals. The good news, of course, is that even if drivers experience this problem, the 2014 Forester comes standard with brake override.
At issue with the floor mats on 10,137 Forester models built between January and March of this year is that the resin material used on the underside of the mats can curl when exposed to heat. If the leading edge of the driver's mat curls enough, it can come in contact with the pedals making acceleration, braking and shifting more difficult - possibly resulting in a crash. To fix the problem, Subaru is replacing the entire set of floor mats in all of the affected units. The official NHTSA recall notice is posted below.