2023 Subaru Wrx Limited Sedan 4d on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru Levorg STI Sport should get us closer to the future WRX

At the Tokyo Motor Show, Subaru showed a "prototype" of the next-generation Levorg, itself a Japanese-market wagon derivative of the Subaru WRX sedan. While it gave us a good idea of what to expect from the next WRX, the Levorg STI Sport that will be shown at Tokyo Auto Salon in January should give us an even better look at the hot Subaru we'll get. This is based on the fact that among current Levorg trims, the STI Sport has a front bumper fascia that's more aggressive and that echoes the design of the WRX, whereas the standard trim is more mellow. So far, Subaru has only released a teaser video of the sportier Levorg. It shows STI badging on the back of the car and on the exhaust tips. There's also a glimpse of the tachometer that shows a redline of just over 6,000 rpm. Since that's lower than the WRX's turbo 2.0-liter engine's 6,500-rpm redline, this is probably the new 1.8-liter turbocharged engine Subaru announced will replace the current base turbo 1.6. It will probably make at least 170 horsepower to match the outgoing model. Based on the current STI Sport engine offerings, this should be the base engine, while the WRX's turbocharged FA20 will be an option. The full reveal of the Levorg STI Sport will come on January 10. Expect further details on mechanical changes as well, which will hopefully include information on a more powerful engine that could appear in the WRX. We wouldn't be surprised if it ended up using a slightly updated version of the current WRX's 2.0-liter FA20 engine, since even the WRX STI is expected to get a more powerful - probably over 300 horsepower - version of that same engine.

Paris Motor Show and a Subaru luxury brand? | Autoblog Podcast #556

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder. They kick off this episode with driving impressions of the new 2019 Aston Martin V8 Vantage and 2019 Volkswagen Jetta. Then they recap the 2019 Paris Motor Show, and talk about their favorite cars from the event. They answer some reader mail and try to answer the question: Should Subaru have its own luxury brand?Autoblog Podcast #556 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Aston Martin V8 Vantage and VW Jetta Our favorite cars from the 2019 Paris Motor Show Spend Subaru's Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Paris Motor Show Aston Martin Automakers Subaru Volkswagen Coupe Electric Luxury Performance Sedan aston martin v8 vantage