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Prototype Subaru Impreza 22B emerges from obscurity

Ask a gearhead what they think is the greatest Subaru built and the answer is probably something related to rally Imprezas – unless you're talking to a more quirky sort who'd throw out the SVX, XT or the bed-mounted jump seats of a Brat. But in any case, the 1990s rally Subarus are great, their road-going versions are brilliant and the rarest of all is the bulging 22B, which commands strong money due to its very limited availability. The Impreza 22B, reportedly named so for its 2.2-liter turbo boxer, but which also refers to the hexadecimal value of 555, Subaru's rally sponsor, was a widebody special with a bigger engine and more STI magic than other WRX variants. Officially it had 280 horsepower, but almost every Japanese performance car was advertised with that amount at the time – true figures take a dyno run or a dedicated mind to uncover. In addition to the modified body, the suspension was 22B-specific, as was the aero. The 2,800-pound 22B took just 5 seconds to hit 60 mph, a strong feat for 1998, and on the right road with the right kind of driver it is likely to be unparalleled for its era. As rare as any 22B is, there are also Subaru-built prototype cars that weren't part of the initial 400-car Japanese production run or the official 16-unit UK-bound batch, or the five Australian market cars. Some sources say there were 424 22Bs made, some mention a different number, and the prototypes are understandably the most coveted, least obtainable ones. Which brings us to this car currently for sale, which just so happens to be one of three known "000/400" series prototypes with just 55 kilometers (34 miles) on the digital odometer. Is this an actual wheeled unicorn? Contempo Concept, the Hong Kong-based dealer that also stocked the Miata Roadster Coupe we featured, has provided precious little information about this particular car, other than some very good sales photos that show the 22B in mint condition, complete with the 000/400 prototype plaque. There's no mention of the price – this Subaru is likely to have entered the "If you must ask, you cannot afford it" class of cars. It's not immediately obvious whether its prototype status would make it difficult, if impossible to register on the road, and/or if the low odometer reading is due to the car being more of a display item in the legal sense. 22B values have risen sharply during the past decades, and the prototypes will be the most expensive.

Subaru confirms new Outback to debut in New York

Performance enthusiasts may think of the WRX and BRZ when the name Subaru comes to mind, but for many others, the brand is best associated with the Outback. The soft-road version of the Legacy (and the Impreza-based Outback Sport that preceded the XV Crosstrek) is a vital product for the Japanese automaker, which has now confirmed it's bringing the latest version to the New York Auto Show in just a couple of weeks from now. There's little to go on from the teaser image above (which you can click to enlarge) and the press release below, which says only that "The all-new Outback is Subaru's flagship crossover model which blends Car-like handling and SUV capability." And that much we knew already. It's safe to assume that, like previous versions of the Outback, the new model (which we recently spied undergoing testing) will be based closely on the latest Legacy, albeit upgraded with a higher ride height, lower body cladding and other off-roading enhancements. Watch this space for more. All-New Subaru "Outback" to Make World Debut at 2014 New York International Auto Show Tokyo, April 3, 2014 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that the all-new "Outback" (US specifications model) will make its world debut at the 2014 New York International Auto Show (Press day: April 16 and 17; Open to the public from April 18 through 27, 2014). The Outback will be unveiled at the press briefing scheduled for 10:55 AM EST on April 17 at Subaru booth following a speech to be made by FHI President & CEO, Yasuyuki Yoshinaga. The all-new Outback is Subaru's flagship crossover model which blends Car-like handling and SUV capability. The special site opens today at 22:00 (Japan time) on the Subaru Global Site. http://www.subaru-global.com/2014ny.html The site will feature information updates relating to the New York International Auto Show including Subaru's press conference.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.