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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru puts China production on hold amidst slowing growth

Subaru's 2015 sales and production forecast estimates the Japanese brand to sell about 60,000 vehicles in China this year, a 10 percent rise. However, a recent decision not to build a factory there might make future growth more difficult. Given the changing state of the market, the automaker doesn't seem concerned by the potentially lost sales. According to Bloomberg, even if the Chinese government gave permission for Subaru to build its planned joint venture factory with Chery, the Japanese brand would not take advantage of it. "Since the profits are split with your partner, you would have to double the sales to maintain the profits you earn by exporting from Japan," said Akira Mabuchi, the company's executive in charge of China, according to Bloomberg. Subaru is in the odd position of being the only major Japanese automaker without a joint venture partner to build cars in China, but the massive year-over-year growth there seems to be slowing. Auto sales in China were up 6.9 percent in 2014, according to Bloomberg, compared to 14 percent in 2013. Also, Chinese consumers have been famously averse to buying Japanese vehicles with only half of the consumers there even willing to purchase one. Instead, the company is focusing on the US market, according to Bloomberg. The decision makes sense. While Subie's sales in China shrunk 2 percent in 2014 to about 55,000 vehicles, the company grew 21 percent in the US to 514,000 units. The automaker already has plans to add capacity to its factory in Indiana. News Source: BloombergImage Credit: Jae C. Hong / AP Photo Plants/Manufacturing Subaru

Don't expect an all-new Subaru WRX until 2020

Despite Subaru completely overhauling the Impreza for 2017, it appears the WRX will stick around on its current platform for another few years. That's the word from Motoring in Australia, who spoke with an senior engineer from Subaru about a WRX replacement. For those that can't wait, the good news is that a WRX refresh is coming for 2018, which should carry the car for another few years. It should be no surprise that a full WRX redesign is a few years off. Although the fourth generation Impreza was released in 2011, the current WRX has only been on sale since the 2015 model year. Given an average five-year cycle, we can most likely expect a redesign for 2020. It's not clear how extensive the refresh will be or if the STI will finally drop the ancient EJ-series 2.5-liter turbocharged flat four engine for the more modern FA-series 2.0-liter turbocharged flat four engine found in the regular WRX. Rumors have been swirling for years of what else a full-redesign may encompass. The current model was rumored to have an electric turbocharger that obviously never appeared. There have been other rumors of a switch to a hybrid powertrain. While that may work when the WRX finally uses the updated Impreza platform, don't expect to see hybrid power in the refreshed model. Subaru says the time it would take to engineer such a system would be too great to have it available for 2018. The new Impreza's platform is designed to fit a hybrid system, so don't rule out the possibility of a WRX hybrid. Related Video: News Source: MotoringImage Credit: AOL Design/Style Subaru Hatchback Performance Sedan subaru sti