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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Toyota GT86 engineer Tada recounts how sports car came to be

Because the Toyota GT86, Scion FR-S and Subaru BRZ coupes are now a reality, it's almost hard to imagine the struggle that had to happen within the large, conservative corporate structures at both automakers for the joint project to even get off of the ground.
Speaking to those struggles on Toyota UK's Toyota Blog, GT86 Chief Engineer Tetsuya Tada enlightens us with a recap of the sports car's earliest origins. For Tada, the first stages of the project must have seemed almost as dreamlike as the final product is to drive.
Said the Chief, "I had been working in the minivan department engineering new product, but a month after the meeting I was summoned. 'Forget about minivans,' they said, 'you are now working on the sports-car project.'"

2019 Subaru Ascent pricing announced, starting at $32,970

Pricing for the 2019 Subaru Ascent three-row crossover SUV has been announced. Including destination, the base trim carries an MSRP of $32,970. That's with standard eight-passenger seating, and like every Ascent, a 260-horsepower turbocharged 2.4-liter boxer-4, a CVT and all-wheel drive. As a refresher, here are 15 fast facts about the 2019 Ascent. You can also see how it compares to the Honda Pilot and Toyota Highlander. Standard equipment on the base Ascent includes 18-inch alloy wheels, tri-zone climate control, EyeSight accident avoidance tech, four USB ports, and Subaru's 6.5-inch Starlink touchscreen that brings with it Android Auto and Apple CarPlay. The Ascent Premium starts at $35,170 and can be had with either 7- or 8-passenger seating (the latter includes second-row bench seating). It adds blind-spot and rear cross-traffic warning systems, privacy glass, heated mirrors, a windshield wiper de-icer, a power-adjustable driver seat, heated front seats, stain-resistant upholstery, a leather-wrapped steering wheel, rear climate controls, and an upgraded 8-inch version of StarLink. Towing capacity is also raised to 5,000 pounds. There are two optional packages available on the Premium that adds some of the upper trim levels' features. View 14 Photos The Ascent Limited starts at $39,970 with either 8- or 7-passenger seating. It adds 20-inch wheels, adaptive LED headlights, LED foglights, a power liftgate, leather seating, proximity entry and push-button start, second-row sunshades and two additional USB ports. An optional package including a panoramic sunroof, a cargo cover, integrated navigation and a Harman Kardon sound system can be added for $2,950. The top Ascent Touring costs $45,670. It includes the Limited's options plus chrome exterior trim, automatic wipers, unique Java Brown leather upholstery, a heated steering wheel, wood trim, ventilated front seats, even more USB ports (up to eight), a Cadillac-like rearview camera mirror and a 180-degree front view camera. The 2019 Subaru Ascent will arrive in dealers this summer. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.