Auto blog

2020 Subaru Ascent: An update in a minor key

With the Subaru Ascent, Volkswagen Atlas, and Kia Telluride recently joining the field, the three-row SUV segment is as competitive as ever, so value is key to attracting buyers. For 2020, Subaru is keeping the Ascent's pricing the same but is adding a few new tricks. Albeit minor tricks, but new tricks nonetheless. The most notable addition to the Ascent range is Rear Seat Reminder. Every 2020 Ascent will come standard with the increasingly common technology, which alerts the driver to check the rear seat for a pup, a child or both. The system operates not by sensors, but on the recognition of specific scenarios. If the SUV is started within 30 minutes of a rear door being opened and closed, it will go off. If the rear doors are opened and closed when the Ascent is running but stationary, it will go off. If the vehicle is turned off and on within 30 minutes and the rear doors stay closed, it will go off. If the Ascent registers any of these conditions, the driver will be notified with a noise and a warning message once the vehicle is turned off. Subaru offers the Ascent in four different trim levels: Base, Premium, Limited and Touring. For the 2020 model year, Premium, Limited and Touring trims will come equipped with "one-touch interior illumination on/off controls." The Touring trim also adds new power-folding side mirrors with integrated turn signals. Despite the minor upgrades, Subaru is maintaining the same pricing for the 2020 Ascent as the 2019 model. The Base trim starts at $33,005, the Premium trim starts at $35,405, the Limited trim starts at $40,355, and the loaded Touring trim starts at $46,055. As mentioned in our review, the Subaru Ascent is a solid, though not the best, option in the three-row game. It's offered in seven- or eight-passenger configurations, has 8.7 inches of ground clearance, is rated to tow 5,000 pounds, comes standard with Subaru's symmetrical all-wheel drive, and is powered by a 260-horsepower turbocharged Boxer engine that makes 277 pound-feet of torque. The 2020 update makes it a tiny bit better.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru Impreza Sport Hybrid launches in Japan

Subaru is adding the Impreza Sport Hybrid to its lineup, but it's exclusive to the Japanese market for the moment. The latest Impreza variant is rated at 48 miles per gallon on the Japanese testing cycle, and it joins the XV Crosstrek as the only hybrids in Subaru's lineup. The brand doesn't currently list overall horsepower or torque specs for the new model. However, given that they share a 2.0-liter boxer four-cylinder engine, CVT, all-wheel drive, and battery packs mounted under the rear cargo floor, figures similar to the Crosstrek hybrid's 160 hp and 163 lb-ft of torque seem likely. Subaru's EyeSight system is standard on all models of the hybrid Impreza, and the tech is programmed to work with the adaptive cruise control to eke out the best fuel economy possible while driving. There are also some styling tweaks, including updates to the lower air dam, revised side sills, a roof spoiler, and LED taillights. Don't get too excited about parking an Impreza Sport Hybrid in your garage any time soon, though. Subaru of America's Jessica Tullman told Autoblog, "At this point, there are no plans to bring it here." The model goes on sale in Japan on July 10 with a starting price of the equivalent of about $18,900, before the country's consumption tax. A higher trim S model with an upgraded interior goes for around $19,900. Subaru Launches "Impreza Sport Hybrid" in Japan Tokyo, June 19, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will launch an "Impreza Sport Hybrid" on July 10, 2015, through Subaru dealerships in Japan. The new Impreza Sport Hybrid is the second fun-to-drive hybrid from Subaru, following on from the Subaru XV Hybrid launched in 2013. The motor assist function offers smooth, linear acceleration, which is teamed with sharp, sporty handling to bring out the distinctive enjoyment of driving a hybrid model while achieving fuel economy of just 20.4 km/liter (JC08 mode).*1 Designed to make optimum use of the low center of gravity and superior weight balance that characterize Subaru's unique Symmetrical All-Wheel Drive (AWD) layout, the electric motor and high-voltage batteries of the hybrid version are positioned for superb driveability. The hybrid model further enhances the appeal of the Impreza Sport lineup by embracing Subaru design values to achieve its own sporty, top-quality exterior look and a refined, up-to-the-minute interior style.