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Subaru's BRZ STI Sport Concept is not quite what we've been waiting for

Subaru announced its lineup for the upcoming Tokyo Auto Salon, and at the tippy top is yet another STI-badged BRZ concept car. But unlike the Performance Concept from the 2015 New York Auto Show, the new BRZ STI Sport Concept isn't so extreme. While it's hard to predict what this car means based on the limited information Subaru has released, we can get an idea of where the company is going by looking at its last STI Sport production model – the not-for-US Levorg. Essentially, the BRZ STI Sport Concept sounds like a lukewarm example of the lovable rear-driver, taking parts of the tS driving experience and marrying it with some interior and exterior enhancements. We can see those latter elements in the sole image the company released – the silver concept car gets a fresh body kit that's less aggressive than 2015's Performance Concept. The sole exterior image shows a subtle chin spoiler and a more prominent upgrade to the side sill. Smaller changes include STI badges in the lower grille and side grilles. In the cabin, Subaru apparently added dark red upholstery. All of this gels with the aesthetic the Levorg pioneered. On the performance front, we see what look like Brembo-branded red brake calipers, but that's about as certain as we can get with mechanical upgrades. What we can't see are likely modest performance tweaks, focusing on the suspension. The Levorg STI Sport, for example, got adjustable Bilstein dampers, firmer springs, and a tweaked power steering system. A similar STI Sport concept, based on the WRX S4, will share the Tokyo show stand with the BRZ. Subaru's racing entries in Super GT, Japan Rally, and the 24 Hours of Nurburgring will also go on display. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Subaru STI S209 Drivers' Notes | An old-school sports sedan unites two of our editors

The 2019 Subaru STI S209 is peak Subaru for America. It’s the most powerful and most expensive vehicle with the Subaru badge on it, and there will only ever be 209 of them sold. ItÂ’s put together in STIÂ’s small shop in Kiryu, Japan, where workers build approximately 2-3 cars per day.  SubaruÂ’s long-used 2.5-liter EJ25 turbocharged flat-four is back for another round, but itÂ’s been modified to make more power than a regular WRX STI. The redesigned intake, larger HKS turbocharger and better-flowing exhaust system ramp output up to 341 horsepower and 330 pound-feet of torque, gains of 31 and 40 respectively over a regular STI. It can hit 60 mph in 4.9 seconds and tops out at 162 mph. A huge number of changes were made to the suspension, steering, aero and brakes to make the S209 drive better and produce quicker lap times on track. You can read a full deep dive into all of the intricate changes in our First Drive story here. A couple of Autoblog staffers, News Editor Joel Stocksdale and Senior Producer Chris McGraw, happened to spend some time in S209s in their respective portions of the country. Check out their thoughts in the discussion below. Chris McGraw: So how was the 2019 Subaru STI S209? Joel Stocksdale: When the S209 showed up, I was excited to drive such a special car, but I was also unsure I would like it. It's massively expensive, and I already had mixed feelings about STIs to begin with. They have an ornery, old-school nature that has frustrated me before, especially the slow-spooling engines. But man, I'm in love with this thing.  CM: That's interesting to hear. For those who don't know, you and I rarely see eye to eye when it comes to cars, so I was eager to hear your thoughts on the S209. I drove this back in early November, and it had been awhile since I had driven an STI in general. The frustrating, ornery, old school nature is something I love about the STI, and I adored driving it from the start, especially in the mountains. Though I wish it had been on winter tires for the cold weather at the time.  JS: That's totally understandable. The summer tires on this thing are not happy with snow and cold. But thankfully it's been dry and warm enough here that they're still good. And that's one of the things I love about this car. Between the tires and the all-wheel drive, it has astounding grip. Turn the wheel, put the hammer down, and let it claw you around corners.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).