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Subaru Ascent crossover's roofline revealed

Just recently, Subaru announced that the new Ascent three-row crossover would be revealed at the L.A. Auto Show. Along with the announcement came a teaser that didn't reveal much of anything. Now Subaru has released a second teaser, shown above, that is significantly more generous. The teaser gives us a solid look at the roofline and greenhouse of the Ascent. In general, it looks very much like a taller, more squared-off Outback roof, particularly at the back. But it doesn't quite look as upright as the Forester. The top of the front fender has a more pronounced shoulder over the wheel arches than either of those Subarus, too. Based on past spy shots, we're expecting the rest of the Ascent to continue the "big Outback" look. Expect a similar hexagonal grille and chiseled sheet metal as the Outback and the rest of the Subaru line. We'll get our complete look at the new crossover on November 28 at the L.A. Auto Show. Related Video:

Subaru debuts Euro-spec XV and Forester e-Boxer hybrids

The biggest story out of the Subaru camp in Geneva is the new Viziv Adrenaline concept, but two more pedestrian reveals have much higher impacts on immediate production. Subaru debuted the new e-Boxer hybrid powertrain in both the Forester and the XV, the first electrified Subarus for Europe. The unveilings come after Subaru showed off the Forester STI e-Boxer concept at the Tokyo Auto Salon, which somewhat predicted what we'd see here. Unlike America's XV Crosstrek hybrid that uses a plug-in setup, these models are cordless. In fact, from the outside, the only real indication these are hybrid models are a couple tiny badges on the front quarter and the rear, as well as some trim-specific styling. Both the XV and the Forester use the same e-Boxer powertrain. It combines a horizontally opposed 2.0-liter four-cylinder engine that's rated at 148 horsepower and 143 lb-ft of torque and a 16-horsepower electric motor that's integrated into the transmission. Energy is stored in an 118-volt lithium-ion battery pack that has a maximum output of 13.5 kW. This powertrain is paired with Subaru's Lineartronic transmission and symmetrical AWD in both models. Subaru is quick to point out the advantages of the placement of the hybrid powertrain. Because the battery is located on the rear axle, e-Boxer cars have not only a lower center of gravity than the traditional ICE models, they also have better weight distribution. Both characteristics should improve the handling and ride quality of both vehicles. Subaru did not give further details on fuel efficiency numbers or pricing, but it expects to have the Forester and XV e-Boxers on the road in Europe by fall 2019. There is no word yet as to whether the e-Boxer powertrain could come to America, but it's unlikely considering the XV PHEV already exists here. News Source: Subaru Green Geneva Motor Show Subaru Crossover Hybrid subaru xv crosstrek

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.