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Subaru files for S209 trademark in the U.S.

Last week, Subaru filed an application with the U.S. Patent and Trademark Organization to trademark "S209." The paperwork indicates Subaru would like to apply it to "automobiles, structural parts, and structural fittings therefor," and "floor mats for automobiles." An application doesn't mean anything, but the obvious deduction would be that Subaru is thinking about another special edition Impreza WRX STI for the U.S. market, one that brings a taste of JDM-only nomenclature our way. The S appellation is as serious to the Subaru Tecnica International division as STI is to Subaru overall. The STI boffins have rolled out these extra special modes since the S201 STI in 2000, the Japanese market reaping a new S harvest every couple of years. Our last distant visions of such were the S207 shown at the 2015 Tokyo Motor Show, and the S208 revealed last year. The 208 benefited from a bump in horsepower, from 323 hp to 329 hp and 319 pound-feet of torque, quick-ratio steering, a front strut tower brace, Bilstein dampers as part of a DampMatic II suspension, torque vectoring front and rear, 19-inch BBS wheels, Brembo brakes, a carbon roof, and an unmissable rear spoiler. None of the previous "S" models made it to the U.S. If this one does, we can only guess how Subaru will differentiate it from the hottest Impreza we've had, the recent Type RA (pictured). Our Type RA lost 68 pounds with the help of a carbon roof and spoiler, while a bag of engine mods and revised gearing helped make the most of unchanged 310 hp and 290 lb-ft from the 2.5-liter EJ25 engine. A power bump would likely be first on the wishlist for an S209, but it should be noted that the recent Japanese S cars have used the EJ207 2.0-liter boxer-four, not our 2.5-liter. As with the carmaker's home market, we'd expect an S209 to go into severely limited production. Subaru built 300 units of the S206, 400 of the S207, and 450 of the S208. Even if we do get a brawnier STI, Japan is likely to keep its power close with the WRX STI TC 380 teased last month, putting out 375 hp from a 2.0-liter turbocharged boxer-four. Still, the South-Africa-only WRX STI Diamond Edition rocked 349 hp and 342 lb-ft from its 2.5-liter, so there's a lot of headroom for a U.S. S209 to play with. If we get one, that is. Related Video:

Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

Subaru Levorg 'prototype' revealed, looking pretty production-ready

The next-generation Subaru Levorg, better known as the WRX wagon the company has so far refused to give the U.S., has been revealed at the Tokyo Motor Show. It's technically called a "prototype," but it's clear that this is basically the production model. In fact, Subaru says production for it begins in the second half of next year. Many enthusiasts pine for the Levorg because it is a high-performance wagon that we don't get, but even if you don't care, there is reason to pay attention to this car. As the current version is basically a WRX, this is giving us our first look at the next generation of that car. Styling-wise, the new Levorg is heavily inspired by the Viziv Performance and Viziv Tourer concepts. It has a wide hexagonal grille with boomerang-shaped headlights surrounding it. The wheel arches have a strong trapezoidal shape, and there are sharp creases throughout. The overall profile of the car is still very similar to the current Levorg and WRX. Subaru has been light on the details for the rest of the car. The base engine will no longer be a turbocharged 1.6-liter, but rather a turbocharged 1.8-liter. While not announced, we wouldn't be surprised if it gets an upgraded turbocharged 2.0-liter engine, which will probably be shared with the WRX. All Levorgs will likely continue to only have a CVT. Subaru also mentions that it will have an updated version of EyeSight with stereo cameras, four radar sensors and high-resolution mapping that will reduce cruise control speeds for curves, and allow for hands-free gridlock driving. We wouldn't expect the Levorg to come to America, but the updated EyeSight is probably a shoo-in for future models.