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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Subaru WRX STI EJ20 Final Edition a Japan-only goodbye

Just before Subaru stopped selling the WRX STI in the UK and Continental Europe, the automaker released 150 examples of a WRX STI Final Edition for the UK. Now that the Japanese-market WRX STI is about to give up its 2.0-liter EJ20 flat-four engine, the company's repeated the gesture. Subaru will produce 555 of the WRX STI EJ20 Final Edition for buyers in Japan, celebrating the motor that's served for 30 years in turbo and non-turbo forms in a bag of Subie models ever since it found a home in the 1989 JDM Legacy sedan. We'll guess the production figure recalls Subaru's blue and yellow World Rally Championship livery when State Express cigarette brand 555 sponsored the multiple-championship-winning team from 1993 to 2004.  This take on the turbocharged EJ20 rocks 304 horsepower and 311 pound-feet of torque. Those aren't output numbers to make a statement, seeing as they're less than the 325 horses and 318 lb-ft in the special edition WRX STI S208 from two years ago, and the 320 hp and 320 lb-ft in the S207 from four years ago, both with the same EJ20 engine. The Final Edition does get engine tweaks like mass-balanced pistons, upgraded clutch and flywheel, and a plaque reading "EJ20 Final Edition." Power's sent through a six-speed manual to four 19-inch, gold BBS wheels held back by Brembo brakes. As the automaker did with the S208, the EJ20 Final Edition will only be available through via a lottery application on a local Subaru site between Oct. 24 and Nov. 11, priced at JPY4,521,000 ($41,620 U.S.). After that, orders for other versions of the WRX and STI with the 2.0-liter will only be taken until Dec. 23, 2019. As the WRX STI endgame continues, we're left to wonder what's headed this way in the next-generation model. The EJ25 2.5-liter boxer-four specific to our market will bow out, but competing narratives suspect larger and smaller engines could replace it. At least one report thinks the Levorg wagon's 1.8-liter turbo might power the next WRX — our WRX currently uses the FA20 2.0-liter with 268 horses, and a report from August predicts the next WRX STI to get a more powerful FA20 with 315 horsepower. The new-gen sedan is expected to bow next year before launch in 2021.    

Subaru will cap sales, introduce US-only SUV and PHEV

With Subaru's meteoric growth over the past few years, it seems like the company would double down on the success and expand. However, the Japanese brand has announced that it will take the opposite approach. Rather than continually increasing global deliveries, the automaker will instead cap annual volume to between 1.03 million and 1.1 million units, according to Automotive News. While the strategy will keep Subaru's niche status, the brand's lineup certainly won't stagnate. After abundant rumors, a US-only, seven-seat crossover will eventually be assembled in Indiana, and Impreza production will reportedly move there in 2016. In addition, the company will launch a plug-in hybrid around 2018, but it'll only be sold where necessary to meet zero-emissions requirements. While the Japanese brand is widely known for crossovers and wagons, Subaru isn't forgetting its performance fans, either. Fuji Heavy Industries President Yasuyuki Yoshinaga confirmed yet again that a second-gen BRZ is under development. "We have already agreed with Toyota we will do a full model change. We have not decided when it will be introduced," he said to Automotive News. Subaru has been considering whether to grow for years, but the planning eventually favored maximizing the current factories. For example, Subaru decided not to build a plant in China but has chosen to boost capacity at the line in Lafayette, IN. Yoshinaga sees the strategy as a way to maintain the brand's soul. "Many companies try to be bigger or sell more vehicles. If Subaru does the same thing, we will lose our characteristics," he said to Automotive News. Related Video: