2023 Subaru Solterra Premium on 2040-cars

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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

VW Golf R, Ram Power Wagon and Subaru Forester | Autoblog Podcast #591

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Road Test Editor Reese Counts. After some talk about sponges and other randomly received oddities, this episode is all about the cars we've been driving, including the new Subaru Forester, VW Golf R (which is going on hiatus), BMW M340i xDrive and Ram Power Wagon. Then, they take to the mailbag to help a listener pick a sporty new car in the "Spend My Money" segment. Autoblog Podcast #591 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Sponges, really? 2019 Subaru Forester Sport 2019 Volkswagen Golf R 2020 BMW M340i xDrive 2019 Ram 2500 Power Wagon Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:  

2018 Subaru BRZ Quick Spin Review | Curves required

I had a 2018 Subaru BRZ Limited with a six-speed manual and half a day to play on wet, windy roads hemmed by pine trees in the foothills of a massive mountain range. But Michigan was on my mind. Some cars work everywhere. Michigan's the perfect place to find those that do: The roads are flat and pockmarked, and the seasonal extremes are brutal. It's easy to love a car on one of those bucket-list Alpine passes, but on Michigan roads the car has to work hard to win you over. For example, the MX-5 Miata works in Michigan just fine. It's fun in all conditions in which you can get the rear tires to hook up, and some that you can't. It cheerfully entertains in traffic, on city streets, undulating but uninteresting country roads. Some grand tourers work perfectly well there, too, soaking up enough punishment from the atrocious roadways without battering the occupants. The more voluptuous Aston Martins are particularly good at this trick, and they're plenty entertaining to cruise around in — or mash it flat after a scan of a country intersection shows nothing doing for at least 50 miles in every direction. These cars have more than just compliance — they have a subjective, elusive charm in suboptimal conditions. And the 86 twins, well, aren't Miatas. The car isn't lacking in dynamic ability, of course, but there's a flatness, a one-dimensionality to it. It's simply suffocated, starving for a little bit more. It doesn't have to be this way. Put the 86 in a better situation and its foibles recede but don't disappear. Straight, pock-marked slabs are the death of the thing. So I grabbed one out West, in Washington state where I now live, and fed it revs and curves until I was satisfied that the BRZ works as intended when you keep it happy. And when it's happy, you're happy. The BRZ was on high-performance summer tires, and some of the best roads in Washington are up in the hills currently blanketed by slush and ice, so that was a nonstarter. But there's a windy, weedy little farm road bending through a river valley just 20 minutes from my house. It's got lots of sudden, blind bends — not to mention working farms — so it's not the place to exercise a Corvette Z06. But there are enough turns you can see all the way through to make it fun, and three unbelievable uphill hairpins right at the end. We're talking 15 mph posted speed limit turns, and those signs aren't far off.