2014 Subaru Xv Crosstrek 2.0i Premium on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2020 Kia Telluride comparison: Specs and pricing versus other 3-row crossovers

The 2020 Kia Telluride is a three-row family crossover that slots into the top spot in Kia's SUV lineup. It does not replace the three-row Sorento — rather, this bigger, more luxurious model is intended for those who need even more space. And that they'll certainly get, because as you'll see below, the Telluride is one of the biggest crossovers on the market. In this comparison of engine specs, dimensions, pricing and photos, we'll take a look at the 2020 Telluride versus the Honda Pilot, Subaru Ascent, Toyota Highlander, the all-new 2020 Ford Explorer, and the Telluride's mechanically related cousin, the equally new 2020 Hyundai Palisade. Of course, those just represent one corner of an iceberg that also includes the Mazda CX-9, Chevrolet Traverse, GMC Acadia and Dodge Durango. Passenger space Like most other entries in the three-row segment, the Telluride offers seven- or eight-passenger capacity. The difference is determined by whether you get second-row captain's chairs. Judging by the Telluride's 55.3 inches of third-row shoulder room, it looks like it won't be quite as spacious with three kids across back there as it would be in the Pilot or Ascent. Two inches can make a big difference in this regard. Third-row legroom is very competitive, however, and if it's indeed just as spacious back there as the Pilot and Ascent, two full-sized adults should be able to fit quite comfortably. Its third-row headroom is also quite good, one of the areas in which the Telluride surpasses its otherwise comparably sized Palisade cousin. If you're wondering about second-row space, there's really nothing outstanding to glean from these specs. As expected for this segment, it's huge, with abundant leg- and headroom. There should be no problem fitting child seats. Cargo space The Telluride would seem to have class-leading space behind its raised third-row seat. If we were to guess, this is the result of its rather boxy tailgate and roofline design. This should also help explain why it has more maximum space than all but the Explorer. Space with the third row lowered is middle of the pack, but when you're talking about vehicles this size, the differences in cubic feet behind the second-row ultimately don't matter much. 2020 Kia Telluride View 46 Photos Performance and Fuel Economy The Kia Telluride has the same powertrain as the Hyundai Palisade, although their tuning and consequent driving experience may differ even if their specs are seemingly the same.

You can almost make out the shape of the new Subaru Crosstrek

Subaru released a shadowy teaser of the redesigned XV hatchback which will debut in March at the Geneva Motor Show. The car will be called the Crosstrek in the United States. We can't see much from this dark image, but it looks like the sides have more creases and definition than the current model, which has been on sale since 2013 with only minor changes. Subaru showed the XV concept at Geneva last year with wild wheels, sharp headlights, severe side cuts, and prominent off-road-style body cladding. Naturally, we expect a more toned-down version in production trim. Subaru confirmed the new vehicle will offer its Symmetrical All-Wheel-Drive system (we'd be stunned if it didn't). The Crosstrek will also employ Subaru's new Global Platform, which is more rigid and has a lower center of gravity. These modular underpinnings will be used on all of its next-generation models and debuted on the Impreza. The Crosstreck was called the Crosstrek XV in the US market for several years and also offered a hybrid version, which was dropped. Crosstrek sales in the US increased 7.6 percent last year to 95,677 units, placing it third behind the Outback and Forester in Subaru's portfolio. Related Video: