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Subaru Forester STI e-Boxer concept arriving at Tokyo Auto Salon

Subaru is bringing a Forester STI e-Boxer and Impreza STI concepts to the 2019 Tokyo Auto Salon. Earlier this year, Subaru revealed its 2019 Forester e-Boxer exclusively for the Japanese market. It has a 2.0-liter flat-four, that works in tandem with an electric motor. The total system output is a rather meager 156 horsepower and 187 pound-feet of torque. Subaru says this concept has further refined e-Boxer running gear, which probably means smoother operation, not more power. In fact, this Forester STI looks more like a "tuned by STI" vehicle than a full-on STI. These Japanese tS vehicles (slightly different than U.S. tS vehicles) can be characterized as "STI-lite," which is what this Forester comes off as. As for the rest of the changes, the Forester STI Concept looks pretty rad. The front fascia continues much further down to the ground than before with a blocky look, broken up by the yellow accent as you move even lower. An STI badge sits proudly on the totally blacked-out grille, similar to the Forester Sport but with a different mesh design. Lower and design-heavy side skirts amp the look up a bit more along the sides, while the rear continues the sporty theme with more yellow accents. An exclusive "Fighter Gray" paint color is used on this STI as well. Surprisingly, the exhaust looks exactly the same as a normal Forester. The only actual performance upgrade Subaru is telling us about now comes in the form of big Brembo brakes. Six-piston calipers are covered by 19-inch performance aluminum wheels. We're offered little to no description of the Impreza STI before the show. Just from appearances, it looks like Subaru designed a body kit for a normal Impreza, then changed up the front and rear a bit. The dual-center exhaust is a nice performance touch. Pictures of the interior aren't available now either, but Subaru says it's "Bordeaux" with "high texture." The looks are there, but without any performance information, this doesn't appear to be the STI hatchback we've been wanting for in the U.S. There will also be a Subaru Levorg (Impreza/WRX wagon) and a WRX STI made with custom STI parts. All the Subaru cars will go on the stand at the Tokyo Auto Salon on January 11 next year, so the wait won't be too long to learn more about these vehicles. Related video:

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru Levorg STI Sport prototype revealed with barely more aggressive looks

The Subaru Levorg STI Sport prototype has been revealed at the Tokyo Auto Salon. We were expecting something that added some extra ferocity to the regular Levorg concept shown a few months ago at the Tokyo Motor Show. Instead, we have a wagon that's just barely different at all. The body itself appears unchanged with the sole exception of new fog lights in the lower front fascia. There are STI details sprinkled about, such as the trademark pink badges in the grille and on the hatch. The exhaust also features the logo stamped in the tips. And of course it gets unique wheels from the original prototype. The good news is that the Levorg was already handsome and sporty, but we would have liked to see a little more. Subaru remains mum on mechanical details. We know it will come standard with a new turbocharged 1.8-liter flat-four engine and of course all-wheel drive. We expect it will also have a version of the FA20 2.0-liter turbo engine from the WRX as an option. And speaking of the WRX, the current Levorg shares most of its bodywork with the sports sedan, so when the new generation launches it should look like this wagon. Related Video: