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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

2018 Subaru WRX STI Type RA Drivers' Notes Review | Fun for the few

The 2018 Subaru WRX STI Type RA is a limited-edition version of the Japanese automaker's iconic rally-derived sports coupe. Only 500 units are headed to America, and, with a price tag just shy of $50,000, every single one is likely to be scooped up by true Subaru enthusiasts. The RA moniker stands for record attempt. The STI lapped the Nurburgring in fewer than seven minutes. The Type RA differs from the regular model in a few ways, most notably the lightweight and adjustable carbon-fiber rear wing. The car also uses carbon fiber on the roof to lower the center-of-gravity. Other changes include a 5-horsepower bump, 19-inch BBS wheels, Bilstein dampers and a few changes to interior and exterior trim. It doesn't transform so much as refine an already hot product. Editor-in-Chief Greg Migliore: Rock-solid chassis. Hair-trigger clutch. Tight chassis. Heavy steering. Black coffee. No need for solid foods. This was my lunch on a gray Thursday as I whipped up and down Woodward Avenue in the Subaru WRX STI Type RA. It's a riot. This thing sounds like a hooligan and most of the time behaves like one, too. I spent a lot of time in second and third gears with the revs around 5,000, just because. Need to slow things down? The brakes are spot-on, with quick bite and little pedal travel. The seats are supportive and nicely bolstered. It's a little harsh at lower speeds — something I noticed as I cruised through the verdant Cranbrook campus in metro Detroit. So yeah, I like the STI. This one, done up in RA trim, is a limited-edition model with a carbon wing and roof. It's lighter and has five more horsepower. If you love the STI and the RA (for Record Attempt) has meaning to you, sure, try to get one of these unicorns. Only 500 will be made and they are not cheap — ours is 50 grand. Otherwise, just buy a regular STI. Or if it were me, a WRX. Still, I can see the allure of this rare Subaru. Parting shot: this car also reminds me how much fun sedans are. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: The Subaru STI is a riot to drive, and as a recently reformed WRX owner, it feels familiar every time I get in it. Such is the case with the Type RA, which I also had the pleasure of driving at the track at Thermal Club in California. It the real world, it's still fun. But overall, I'd not spend the extra money for the Type RA.

Subaru cuts annual profit outlook on strength of yen, typhoon impact

TOKYO — Subaru lowered its annual profit forecast on expectations of a stronger yen and the impact on production from a typhoon last month, driving its shares down as much as 4.5%. Japan's smallest major automaker, one fifth of which is owned by top-ranked Toyota, cut its forecast for operating profit to 220 billion yen ($2 billion) for the year ending March 2020, from a previous forecast of 260 billion yen. Subaru revised its forecast for the yen to average 107 versus the dollar over the period, from 110 previously. A stronger currency eats into profits because cars exported from Japan become more expensive and the value of earnings made overseas decreases. The United States is Subaru's biggest market, accounting for about 60% of overall sales. Typhoon Hagibis forced Subaru to halt production at its factories in Gumna, north of Tokyo, for more than a week in October due to supply chain disruptions. The stoppage, which lasted until Oct. 25, resulted in lost production of 11,000 vehicles, Chief Executive Officer Tomomi Nakamura told a briefing in Tokyo on Wednesday. Hagibis was the worst typhoon to hit Japan in decades, leaving at least 80 people dead, according to national broadcaster NHK. "We have restarted production, but we couldn't return to full capacity immediately," Nakamura said. "Some of our suppliers' factories were completely submerged." Subaru also said vehicle sales rose nearly 20% in the first half of the fiscal year compared with a year earlier, driven almost entirely by an improvement in the United States amid strong demand for the Forester SUV crossover. Subaru shares were down 1% at 3,102 yen by 0440 GMT, after touching a low of 2,995.5 yen earlier.