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Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent

Subaru BRZ Series.Yellow | Autoblog Minute

BRZ Series.Yellow is a limited edition performance boosted Subaru for 2017. BRZ Series.Yellow, pairs a Limited trim level with boosted performance package. Subaru Autoblog Minute Videos Original Video

2023 Japan Mobility Show Mega Photo Gallery: All the highlights and reveals from Tokyo

The 2023 Japan Mobility Show managed to serve up a surprise heap of exciting and futuristic designs and production reveals. Our staff was on the ground in Tokyo for this year's show, where we captured not just all of the latest automotive trends, but some genuinely weird and fascinating stuff.  Browse: Some Delightful Oddities of the 2023 Japan Mobility Show But on to the cars. This year's show featured introductions from Daihatsu, Honda, Lexus, Mazda, Mitsubishi, Nissan, Subaru, Suzuki and Toyota. Some are weird; some are wild; most are probably destined to change significantly before production or merely fade into the void with the rest of the industry's vaporware, but if even a few of these make it to showrooms, we'll consider it a win. Scroll on down for our live galleries of each of the show's major debuts (and cars we're only now seeing in person for the first time). Enjoy!   BMW X2 and iX2 BMW X2 View 6 Photos   Daihatsu me:MO Concept Daihatsu me:MO concept View 14 Photos   Daihatsu Vision Copen Concept Daihatsu Vision Copen View 7 Photos   Daihatsu Osanpo Concept Daihatsu Osanpo View 6 Photos   Daihatsu Uniform Concept Daihatsu Uniform concept View 6 Photos   Honda Prelude Concept Honda Prelude concept View 5 Photos   Honda Sustania-C and Pocket Concepts Honda Sustania-C and Pocket Concept View 8 Photos   Honda CI-MEV Concept Honda CI-MEV View 3 Photos   Infiniti Vision Qe Concept Infiniti Qe concept View 14 Photos   Lexus LF-ZC Lexus LF-ZC View 8 Photos   Lexus LF-ZL Lexus LF-ZL View 10 Photos   Mazda Iconic SP Mazda Iconic SP concept View 8 Photos   Mitsubishi D:X Concept Mitsubishi D:X Concept View 8 Photos   Nissan Hyper Force Concept Nissan Hyper Force concept View 11 Photos   Nissan Hyper Tourer Concept Nissan Hyper Tourer concept View 6 Photos   Nissan Hyper Punk Concept IMG_6533 copy View 8 Photos   Subaru Sport Mobility Concept Subaru Sport Mobility Concept View 7 Photos   Suzuki Swift Suzuki Swift View 5 Photos   Suzuki eWX Suzuki eWX Concept View 3 Photos   Suzuki eVX Suzuki eVX concept View 4 Photos   Toyota Land Cruiser Se Concept Toyota Land Cruiser Se concept View 4 Photos   Toyota FT-3e Concept Toyota FT-3e View 6 Photos   Toyota FT-Se Concept Toyota FT-Se View 7 Photos     Tokyo Motor Show Honda Infiniti Lexus Mazda Mitsubishi Nissan Subaru Suzuki Toyota