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NHTSA investigating 33k Subaru Imprezas for airbag sensor flaw

The National Highway Traffic Safety Administration is beginning an investigation into an estimated 33,500 units of the 2012 Subaru Impreza because of a potential flaw with the sensor for the airbag system. The government agency has 26 complaints about possible faults with the Occupant Detection System for the front passenger seat, and this is the sensor that decides whether a person is an adult, petite, child seat or some other object and adjusts the deployment of the airbag accordingly. However, these reports allege that it was incorrectly turned off when someone was in the vehicle, which caused the airbag not to activate. Subaru put out a Technical Service Bulletin in May 2012 that attempted to address a similar problem. For now, this investigation is classified as a preliminary evaluation and is gathering more data about the potential problem to "assess the scope, frequency, and consequence," according to NHTSA. Related Video: INVESTIGATION Subject : Passenger Front Air Bag Suppression Date Investigation Opened: APR 10, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15012 Component(s): AIR BAGS All Products Associated with this Investigation Vehicle Make Model Model Year(s) SUBARU IMPREZA 2012 Details Manufacturer: Subaru of America, Inc. SUMMARY: The Office of Defects Investigation has received 26 Vehicle Owner Questionnaire reports involving the passenger frontal air bag in MY 2012 Subaru Impreza vehicles. These vehicles use a capacitive type Occupant Detection System, which is intended to classify the occupant of the passenger seat as either full sized, small stature, a child seat or other object. The reports allege that the Occupant Detection System, failed to operate properly and incorrectly suppressed (turned off) the front passenger air bag when the seat was occupied. In a frontal crash sufficient to warranty deployment, a suppressed air bag may increase the risk of injury to the occupant of the seat. Additionally, ODI notes that Subaru published a Technical Service Bulletin (TSB) No. 17-16-12 on May 29, 2012 to address conditions with the Occupant Detection System that can lead to suppression of the passenger air bag when the passenger seat is occupied. ODI is opening this this investigation to assess the scope, frequency, and consequence of incorrect air bag suppression and any connection that may exists to the TSB.

Subaru axes WRX and STI in UK

Auto Express reports Subaru will stop selling the Impreza, WRX and WRX STI in the UK starting next year. A spokesperson with the company said Subaru has been evaluating the Impreza and its performance in the UK for the past year and has finally decided to pull the plug. That means all of the model's performance iterations will also drop off of dealer lots, including the WRX and the STI. The unnamed spokesperson said Subaru UK currently has no plans to to bring more stock of either model once the current supply sells out. That means buyers in the UK have until around early summer 2013 to get their hands on an STI.
The move comes in response to slow demand, which has trickled off in the face of competition that best the machine in terms of refinement, performance and emissions. Moving forward, the automaker says it will focus its sales efforts on models like the XV Crosstrek, Forester and Outback, as well as the company's new BRZ sports coupe.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt