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2014 Subaru WRX and STI pricing announced

As the sun prepares to set on the third-generation Subaru WRX, Subaru has released the pricing for the 2014 WRX and WRX STI. With redesigned versions of both cars due out next year, prices for the current car have risen by just $200 across the entire 2014 lineup resulting in new starting MSRPs of $25,995 for the WRX and $34,495 for the more powerful WRX STI (*not including destination).
The destination charge has also crept up for the 2014 WRX and WRX STI models climbing slightly from $770 to $795. A final pricing adjustment for this bodystyle's send-off year is that the optional navigation system went from $1,000 in 2013 up to $1,100 for 2014. Scroll down for the full model pricing breakdown, and keep a lookout for the all-new 2015 WRX and WRX STI, which we'd expect to see in production form in the coming months.
*Note: WRX STI (above) and WRX (below) are pictured here in the 2013 Special Edition trim.

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Subaru teases new Viziv Tourer concept ahead of Geneva

Subaru has released a teaser image of the Viziv Tourer concept due to be shown at Geneva next month. The name Viziv, which in Subaru concept car speak means "Vision for Innovation," has been tacked on quite a few concepts in recent years, including the Viziv Performance and Performance STI shown in Tokyo. Those offered a glimpse of what the upcoming new WRX and WRX STI could look like, and the Tourer version could then well prepare us for a new longer-roof WRX (or the next-generation Levorg that other markets get). The current car has been with us from 2016, meaning the next-generation car could hit production in 2020. The structure underpinning the next generation car would be the Subaru Global Platform, which debuted with the current-generation Impreza. The Tourer's design language teased with this shot matches the sharp detailing of the Viziv Performance STI seen at the Tokyo Auto Salon, including the taillights. We would expect the front to be a dead ringer, too. The WRX has been with us for over half of Subaru's 50-year history, and it's definitely a core part of the brand's aesthetic. "Pretty" hasn't always been the word that would best define every single WRX generation, but they have always been distinctly Subaru — the five-door variants included. Here's hoping the Tourer makes for a good-looking production car. Related Video: News Source: Subaru Geneva Motor Show Subaru Wagon Concept Cars Future Vehicles Performance 2018 Geneva Motor Show subaru levorg