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Subaru suppliers rely on gray market labor

The Subaru Forester is currently the Japanese brand's bestselling model in the US. A new investigation by Reuters is making some scathing allegations about how the popular model is actually made, though. The piece claims that many of Subaru's suppliers in Ota, Japan, are using low-paid foreign workers and asylum seekers to produce components that go into the CUV. The report says that these laborers are coming from places like China and Bangladesh, and they allegedly receive a pittance compared to their Japanese counterparts. Many said that they get about $6.60 an hour, but employment brokers can take a large portion of that pay. At just four suppliers Reuters estimates there are 580 foreign workers, or about 30 percent of the total workforce. The situation has turned Ota into a cultural melting pot because of the significant population of immigrant labor. The problem stems in part from Japan's tiny labor market, and the country's odd asylum system that doesn't allow some applicants to work legally. These suppliers produce many components for the Forester, including the seats, shocks, and fuel tanks. Reuters admits that the businesses have contracts with other Japanese automakers, as well, but Subaru receives the main focus of this piece, which you can read in full, here. When asked for comment about Reuters' report, Subaru of America provided Autoblog with the following statement: "Fuji Heavy Industries does not condone the exploitation of any class of worker, either in its own operations or within its supply chain. FHI expects all employees to be treated fairly, with dignity and respect and to be provided with appropriate workplace protections. The FHI CSR policy respects and adheres to the law and regulations of business as well as upholding human rights and international standards of behavior and the ethical standards of our stakeholders. Our supply chain network has been made aware of our policy and expectations."

2019 Subaru WRX starts at $28,080, STI finally gets a bump in power

The Subaru WRX and STI were refreshed for 2018 with updated styling and some new options. America also got the limited-edition WRX STI Type RA, a tribute to the car that made a Nurburgring lap record attempt. Not much has changed for 2019, though we get a new special edition and a new and much needed infotainment system. Also, the STI finally gets a boost in power! The tried and true EJ now cranks out 310 horses. Rejoice? Pricing has gone up a bit for 2019, though it's still competitive with the rest of the segment. A base manual-equipped WRX now starts at $28,080, up $225 over the 2018 model. For comparison, a new 2018 Volkswagen GTI starts at $27,265. Stepping up to a WRX Premium will set you back $30,380 or $32,280 if you want a WRX with a CVT. A WRX Limited starts at $32,680 or $34,580 with the CVT. Premium and Limited models with the CVT get standard Subaru EyeSight, though that doesn't actually include a whole lot. The only features are auto vehicle hold, an electronic parking brake and an EyeSight status indicator. There is a new WRX Premium Series.Gray model. The special edition is limited to just 750 units and starts at $32,585. It comes standard with the Performance Package, Ultrasuede-trimmed Recaro seats, a power driver's seat, Jurid front brake pads, a moonroof delete, LED headlights, LED fog lights and keyless entry with push-button start. The updated WRX STI starts at $37,480 and is only available with a manual transmission. Updates include a retuned ECU, stronger pistons and a shorter third gear ratio, helping improve acceleration. Torque vectoring and a controllable center differential are still standard. The WRX STI Limited will run you $42,280 and offers a low-profile spoiler option for those that don't want the iconic rear wing. There's also a WRX STI Series.Gray model. For $39,965, you get a base STI with Recaro seats, a power driver's seat and keyless entry with push-button start. Individual options include the $2,050 Performance Package (red Brembo calipers, Recaro seats and a moonroof delete) and the $2,100 navigation system with blind-spot monitoring and cross-traffic alert. Related Video: News Source: Subaru Subaru Performance Sedan subaru sti

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt