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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

Subaru broke its own Isle of Man record with a 550-hp WRX STI

Well, they did it. Subaru of America, Prodrive, and driver Mark Higgins set out to break their own record on the Isle of Man's Snaefell Mountain Course, and the attempt was a success. Higgins covered the 37-mile course in the 2016 WRX STI Time Attack car in 17 minutes, 35 seconds. That's an average speed of 128.73 mph. Average. In a car. Higgins set the previous record, 19:26 at 116.47 mph, in a more-stock STI. He and Subaru of America have been bringing cars to the site of the motorcycle race for years now, setting automotive records as all along, but this one is going to be pretty tough to top. Subaru Prodrive Isle of Man View 4 Photos It comes pretty close to the overall lap record for the course, which was set over the weekend by Michael Dunlop. The rider set a 16-minute, 58.254-second lap in the RST Superbike TT, averaging about 133 mph. The fact the Subaru comes so close to the best bike time is pretty amazing. This year's Isle of Man TT weekend was marked by the deaths of two riders. Fatalities are a regular occurrence at the historic race around the island, but it continues to be held year after year with hundreds of participants. Related Video: Featured Gallery 2016 Subaru WRX STI Time Attack Isle of Man View 22 Photos Motorsports Subaru

Subaru reveals WRX STI racecar for 24 Hours of N"urburgring [w/video]

Subaru has announced that it will be running a race-spec version of the upcoming WRX STI in the 24-hour race at the Nürburgring in June. The 2014 race will mark the seventh year in a row that Subaru has campaigned a car at the day-long Ring race, but this will be the first race outing for the new WRX STI, which isn't set to debut until next week at the Detroit Auto Show.
Subaru will be in the SP3T class, for turbocharged engines displacing 1.75 to 2.0 liters, and is targeting its third class win, after finishing second last year. To do that, it'll be going toe-to-toe with racing versions of cars from Audi, Volkswagen and Seat.
The team will be led by Hideharu Tatsumi, who was responsible for last year's team. Drivers will include Toshihiro Yoshida and Kouta Sasaki, while another pair of European drivers will be announced at a later date.