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Subaru fights sticker shock with financing deal on $65,000 WRX STI S209

Subaru's American division has come a long way since it peddled the tiny 360 during the late 1960s. The limited-edition, $65,000 WRX STI S209 unveiled during the 2019 Detroit Auto Show is its most expensive car yet, so the company is taking steps to make it a little bit more accessible. The Japanese firm sent its American dealers a bulletin announcing the S209 is eligible for 3.49% APR for up to 63 months, according to CarsDirect. The publication noted that rate amounts to monthly payments of $1,131 over 63 months, which adds up to $71,231. Buyers are still forking over more than $6,000 to the bank, but they're saving about $4,700 compared to a 6% loan. That's a substantial amount of money to drop on a WRX STI; it's priced in Audi TT RS territory. For the money, enthusiasts get one of the rarest street-legal cars Subaru has ever produced. After driving it, we called it the fastest, sharpest-handling, and most sophisticated WRX ever to grace our shores. It's powered by a 2.5-liter flat-four engine turbocharged to 341 horsepower and 330 pound-feet of torque, generous increases of 31 and 40, respectively, over the regular WRX STI. We'll let you decide whether exclusivity and power are worth a roughly $22,000 premium. If you want an S209 in your driveway, act fast because production is strictly limited to 209 examples, and odds are the entire batch will be spoken for sooner rather than later. Keep in mind dealers will be tempted to slap a markup on the car due to its rarity, so you might need to spend more — in some cases, a lot more — than the number listed on the window sticker. Featured Gallery 2020 Subaru WRX STI S209 View 41 Photos Auto News Subaru Car Buying

Subaru previews next-generation BRZ, announces fall 2020 unveiling date

Most of the international auto shows scheduled in 2020 have been canceled, so carmakers are finding creative and unexpected ways to preview new and upcoming models. Subaru's hotly-anticipated next-generation BRZ eschewed the bright lights and made its debut as a fully camouflaged prototype during a charity event. Enthusiasts who attended the 2020 Subiefest World Record Attempt and Charity Drive in Costa Mesa, California, were treated to an early preview of the coupe, which is reportedly new from the ground up. While official images have yet to be released, photos of the car are beginning to appear on various social media platforms. Instagram user SubaruDwayne posted an image of a thinly-veiled test mule that confirms the BRZ's basic proportions haven't significantly changed. It still wears a long, low hood and a fast-sloping roof line. It looks like the rear side windows are bigger than the outgoing model's, and we can tell the rear lights are much sharper than before. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For its part, Subaru published a close-up of a similarly-camouflaged car that shows a five-lug, 10-spoke wheel, a brake rotor (which is a superb thing to put in a sports car), and a vent chiseled into the front fender. The bottom part of it is filled in, but the top portion of it looks functional; it likely reduces turbulence in the wheel wells. No one got a peek under the hood, so precisely what the next BRZ will be powered by remains up in the air. Unverified reports claim power will come from a naturally-aspirated version of the turbocharged, 2.4-liter flat-four that's offered in the Ascent crossover. It will send approximately 220 horsepower to the rear wheels in its most basic state of tune. Rear-wheel drive will come standard, and nothing suggests all-wheel drive will be available. Subaru pledged to introduce the 2022 BRZ in the fall of 2020, meaning the coupe could make its debut any time between today and December 21, when winter begins. Deliveries will presumably start in the first half of 2020. What about Toyota? Toyota has remained surprisingly silent about its version of the car. We know it will again be closely related to the BRZ, so it will arrive as a relatively nimble rear-wheel drive coupe powered by a flat-four engine, but stylists might put more effort into differentiating the two models. We assume it's also scheduled to break cover before the end of 2020.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.