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Subaru investing $400 million for Impreza production in Indiana

As a part of a goal to increase its US sales tally up to 500,000 annual units by the end of the decade, Subaru is investing $400 million in its Lafayette, IN assembly plant in order to start building the Impreza in 2016. According to Automotive News, about half of that investment will be for a new paint plant while another big chunk will be used to extend the assembly line to allow for the increased capacity.
Currently, Subaru's Lafayette plant is responsible for building about 200,000 Legacy, Outback and Tribeca models each year (not including around 100,000 Toyota Camry sedans), but Subaru-specific output will be increased to 300,000 units, requiring an additional 900 new hires as well. Although a previous report suggested the Forester and Impreza would be moving Stateside, this AN article only mentions the hatchback and sedan versions of the Impreza being added to Lafayette - and no mention of the closely related XV Crosstrek.

Subaru announces 2019 BRZ pricing, new Series.Gray limited edition

Subaru has announced the pricing of the 2019 model year BRZ coupe, along with a new limited edition version. A 250-unit Series.Gray edition will be offered as the top version. The cheapest BRZ trim level, yet called Premium, starts at $25,795 for 2019. That is a $200 bump from 2018, and changes include a standard rear-view camera, welcome lighting for approaching or exiting the vehicle, and dual USB ports. Otherwise the equipment list largely reads like the 2018 BRZ's the $28,645 Limited trim gets an updated seven-inch multimedia system which now gets over-the-air WiFi updates. As for the $30,140 Series.Gray edition, it can be recognized from the edition-specific Cool Gray Khaki hue, which is the same color as on a limited edition of the Japan-only BRZ STI Sport unveiled at last year's Tokyo Motor Show. Essentially, the Series.Gray is based on the Limited trim level, with the $1,195 Performance Package on top that adds improved Brembo brakes front and rear, along with Sachs sports shocks. 17-inch black wheels are included, as well as different interior stitching and an improved rear-view mirror; outside mirrors have a different, crystal black finish. Meanwhile in Japan, the BRZ has also been updated slightly for 2019. While the exterior hasn't changed much, the car has gained small rear wheel arch fins to control aerodynamics more efficiently, and the shock absorbers have been changed to improve the car's handling further. Related Video:

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.