2014 Subaru Outback 2.5i Premium on 2040-cars

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Subaru investigates possible mileage data cheating, shares drop

TOKYO — Subaru, already smarting from a vehicle inspection scandal at home, said it was now investigating whether mileage readings may have also been falsified during final checks, driving its shares down as much as 8 percent. Mileage readings, an indicator of fuel efficiency, do not fall under safety requirements. However, any proof of what would be a second instance of misconduct in as many months would taint the image of not only Subaru but also Japan's manufacturing industry, which has been rocked by a slew of scandals recently. Just last year, Mitsubishi Motors saw around 40 percent of its market value, or $3.2 billion, wiped out in three days after it admitted it had overstated the fuel economy of its minivehicles. Subaru on Wednesday said it was checking to see if any possible fabrication could have impacted its official mileage readings and if any exported models may have been affected. "At the moment we are trying to confirm whether data was indeed fabricated, and if so, how this happened and which models are affected," Subaru spokeswoman Miyuki Yasuda said. She added that any evidence of falsified mileage figures was unlikely to result in a recall as it would not constitute a violation of safety requirements. The mileage probe follows Subaru's revelation in October that uncertified staff had been for decades carrying out final checks that the Japanese government requires on new cars sold in the Japanese domestic market. The company this week vowed to improve oversight, but it did not mention any probe into mileage readings at the time. Subaru said reports of falsified mileage readings emerged as external investigators looked into the inspection scandal. Some inspectors told investigators that mileage data had been altered on some sample vehicle models tested during final checks. Subaru said it had not confirmed that any such fabrications had taken place. "Coming on the heels of the certified inspection issue, this could be a sign of a bigger problem of how Subaru manages its manufacturing operations," said Janet Lewis, head of Asia transportation research at Macquarie Securities. Subaru shares fell as much as 8.5 percent to their lowest since July 2016, before ending down 7 percent. The stock has given up almost 10 percent over the past two months amid the inspection scandal.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru WRX STI S209 brings wider body, 341 hp, gold wheels to Detroit

With the Subaru WRX STI S209, "S" finally comes to the United States. Subaru Tecnica International created the S201 in 2000, but this ninth take on the theme — inspired by the class-winning WRX STI Nurburgring Challenge racer — is the first to make it our way. Unlike the last special edition we got here, the Type RA, this one comes with a notable power boost: 341 horsepower instead of the 310 ponies in the regular WRX STI. The muscle comes courtesy of a larger compressor and turbine in the HKS turbocharger, and 1.8 pounds more boost pressure. Since the S209 is the most powerful in-house model STI has ever built, the tuning arm didn't stop there. The EJ25 boxer gets air from a new intake duct, induction box with conical air filter, and a silicone turbo inlet duct. Paddles on the steering wheel control a system that sprays water on the intercooler to reduce air temperature, a feature last seen on the WRX STI from the 2004 to 2007 model years. An old-fashioned six-speed manual controls the transmission.The engine gets its fuel from a high-flow fuel pump that feeds larger injectors. Torque hasn't changed from 290 pound-feet, but there's 10 percent more torque at 3,600 rpm. Airflow through the mufflers is 17 percent freer. The cans also are 4.1 pounds lighter and terminate in four-inch pipes. Subaru makes no mention of any other S209 weight loss, but the looks and the "focus on high-performance driving" should make themselves known. STI widened the front and rear track by 0.6 inches, and punched out fenders with aero-aiding canards make the car 1.7 inches wider. The roof and rear wing are made of carbon fiber. Instead of the 245/35 R19 wheels on the series WRX STI, the S209's forged BBS alloys wear 265/35 Dunlop GT600A summer tires, which we're told can handle max lateral grip beyond 1 G. Behind those wheels, six-piston monoblock Brembo calipers with high-friction pads clamp cross-drilled steel rotors in front, two-piston monoblock calipers in back. Stiffer coil springs wrap retuned Bilstein dampers, the suspension aided in its work by reinforced front crossmember and rear subframe, a longitudinally-flexible strut tower bar in front, flexible draw stiffeners front and back, and a 20-millimeter rear stabilizer bar. STI programmers recalibrated the SI-Drive system's three driving modes: Intelligent, Sport, and Sport Sharp.