2014 Subaru Outback 2.5i Premium on 2040-cars

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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2015 Subaru XV Crosstrek Special Edition shows its shining face to the Detroit crowd

The 2015 Subaru XV Crosstrek Special Edition is an easy model to spot thanks to its bright Sunrise Yellow paint. However, under the lights at the 2015 Detroit Auto Show, the shade actually looks a bit darker than the blazing tone from the original photos. Subaru is only making 1,000 of these shining models, and appropriately, they hit the market in the spring when the sun starts shining. Beyond the bright paint, buyers get a Crosstrek with a power moonroof, body-color folding mirrors and blackened headlight bezels. Inside, there's Subie's Starlink infotainment system with a seven-inch touchscreen and two USB ports. The all-weather package should make things easier on cold days, too, with heated seats and side mirrors, plus a windshield wiper de-icer. The whole package based around the 2.0i Premium trim rings up for $25,290, plus $850 destination and delivery.

Spy photos show 2017 Subaru BRZ facelift

As it transitions to the Toyota 86, the Scion FR-S isn't the only version of the joint Toyota/Subaru sports car that's getting a facelift. The BRZ is getting a nip and tuck, and here's our first look. Posted on the FT86Club forum are pictures of what appears to be the 2017 Subaru BRZ, hot on the heels of the recently-revised Toyota 86. The changes look rather subtle, but stand at least to keep the Subaru model up to pace with its Toyota counterpart. And for those less than enamored of the new curves applied to the 86, these updates may just be enough to tip the balance in Fuji Heavy's favor. The front end appears to keep the same grille shape as the existing model, but the vents on either side of it have changed, with little winglets bisecting. Gone are the auxiliary lights, apparently integrated into the new headlights that pack fresh elements. The taillights appear to be updated in similar fashion as well. Inside more auxiliary controls are now integrated into the steering wheel in front of the instrument binnacle with a new set of gauges. There's seems to be a new infotainment head unit in the dashboard and some updated interior trim as well. Of course the big question will be whether the refreshed BRZ will get any boost in power or other mechanical upgrades like Toyota's given the new 86, but for that we'll just have to stay patient for the time being as look forward to seeing the Toyota version in the metal at the New York Auto Show this week. Related Video: Featured Gallery 2017 Subaru BRZ facelift View 9 Photos News Source: FT86Club Spy Photos Subaru Coupe Performance facelift