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Subaru WRX STI S209 is the most expensive production Subaru ever

We asked for it, and now we have it: The ultimate WRX STI. It’s called the STI S209, and we drove the extra-special Subaru just a few short weeks ago. Now we have a price, and itÂ’s officially the most expensive new Subaru ever. All 209 examples of the S209 will sell for $64,880. WeÂ’ll give you a second to process that, but a second most likely isnÂ’t long enough. Every one of the 209 cars will be headed to the U.S. starting in November this year — STIÂ’s shop is only able to produce 2-3 cars per day, so itÂ’ll be a slow trickle of cars being shipped over here. Previous to the S209, the Type RA was the top dog in the American WRX lineup. It cost $49,855, and offered a nice bump in performance over a regular STI. This S209 finally gives us the significant increase in power weÂ’ve been asking for all these years, but it also represents a massive effort at making the best-handling STI ever. Aftermarket modifications could get you partway there, but there will be no true equivalent to the S209 coming from somebodyÂ’s garage. We fully expect itÂ’ll be Subaru WRX STI enthusiasts who spring for the few available cars, as the $64,880 price will likely be a major roadblock for all but the true believers. At that price thereÂ’s a huge variety of other cars to choose from, many of them more desirable than an ultra-rare Subaru to some folks. Dealer markups could take this car to even greater heights, especially if a dealer finds some Subaru fanatics with money to burn. If the 341-horsepower S209 sounds like something you need to park in your garage, we suggest you get over to the nearest bank and Subaru dealer as soon as possible.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Honda CR-V vs. Subaru Forester Cupholder Test | King of cups

When I got our long-term Subaru Forester back from the shop to fix a mysterious source of moisture, I also happened to have a Honda CR-V Hybrid taking up temporary residence in my driveway. After testing out my large son's car seat in each to these two right-sized vehicles, I moved on to the examine their capacity for the second-most-precious cargo they could carry: beverages.  I counted eight cupholders in each of these cars, which amounts to two per outboard passenger. Two front cupholders on the center console, one in each front door, one in each rear door, and two in the center armrest that folds down in each rear row. That's not Subaru Ascent levels of beverage storage (19 cupholders!), but it should be plenty to keep a family hydrated on a short-to-medium drive. Though these two appear to be equal in quantity, let's take a closer look and see if they're equal in quality, too. I brought along a Klean Kanteen bottle that's about the same size as most other brand of metal water bottles folks carry around, a big Corkcicle 24-ounce insulated tumbler, a standard 12-ounce soda can, and a skinny, 7.5-ounce soda can that's the same width as a lot of canned energy drinks. As a bonus, I — the man known to Twitter as "that one dude with the Nalgene bottle" — brought my trusty 32-ounce Nalgene to see if it fits anywhere. Let's start with the spots we use the most. I like the placement of the CR-V's front cupholders for their easy reach, but beverages block the wireless charging pad (only available on the Touring trim and as Riswick discovered, it has issues). In the Forester they're further back, out of the way of the center stack, but a somewhat awkward angle for retrieval. Now let's fill 'em up, starting with the Honda. As expected, there's plenty of room for the cans, but perhaps too much room. They both wobble around quite a bit in there. The bottle and cup fit much more securely, but the water bottle rattles around a bit in there. The Corkcicle cup is going nowhere. In the Forester, the little rubber doodads inside the cupholder do a much better job of holding even the smaller can in place. A perfect fit! As for the reusables, the Corkcicle cup is snug, while the bottle has a little bit of wiggle room, though not quite as much as in the CR-V. OK, let's try the front door pockets. In the CR-V, the cans are a bit loose, but the purple Klean Kanteen fits as though the pocket were designed for it. The mighty Corkcicle is too big to fit securely.