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Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

2019 Subaru Forester Long-Term Update | I can see clearly now!

One of the biggest complaints among drivers is that visibility is getting worse in cars. In the neverending pursuit of better crash test ratings and rakish aggressive styling, pillars are getting thicker, and the view out is getting ever more tank like. Some of the worst offenders include the Chevy Camaro and Toyota C-HR. But one car has miraculously bucked the trend: our long-term Subaru Forester. I took it out for a night recently after a lengthy hiatus, and I was stunned by what I could see: everything! The Forester has shockingly thin pillars all the way around, even at the back. The tall roof facilitates equally tall windows. Add in extra low window sills and a high seating position, and the feeling is like being a fish in an aquarium. It makes merging lanes and parking a breeze. Not only that, but the cabin feels so airy and bright, especially with the Forester's extra-huge sunroof. It's a breath of fresh air, you know, if your eyes could breathe. Most of the rest of the segment has adopted the aforementioned thick pillars and low roofs that counter this freeing, open feeling. Look no further than the best-selling crossover in the compact class, the Toyota RAV4, which has prioritized an aggressive exterior design at the expense of having a comparatively claustrophobic cabin. The Forester's amazing visibility doesn't come at the cost of safety, either. It's an IIHS Top Safety Pick+ for getting the best-possible ratings for crash protection and prevention, as well as "Good" or "Acceptable" headlight ratings. NHTSA gives it a top five-star rating overall, and it has a low risk of rollover. One other minor side note to all this: The Forester is a great vehicle for senior drivers. The visibility, and of course the good safety ratings are a big part of that, but there are other factors. I realized the Forester is really easy to get in and out of, almost like a minivan. The doors open wide, the floor is low, and the seats are at a comfortable hip height, so you simply step in rather than climbing up or lowering down into it. It's a small crossover that's easy to maneuver. The large cargo space would be handy if needing to bring walkers or wheelchairs around. And the standard all-wheel drive would be a nice extra layer of security in bad conditions. It's maybe not an exciting way to market the Forester, but it's true.

With the Subaru Viziv Performance Concept, be careful getting your hopes up

Subaru fans have reason to be excited. The company revealed the Viziv Performance Concept at the Tokyo Motor Show, and it's pretty obvious that it's a preview of a future WRX. The big vents, hood scoop, fenders, and its sedan profile all shout WRX. Someone from Subaru's design department even confirmed that the study could influence the next model. While admiring the concept's lines and imagining the next model, we, as well as some of our commenters, realized that we should keep our hopes and expectations low. The reason for this is that Subaru pulled a bit of a bait-and-switch with WRX styling before, back in 2013. That year, the company revealed the WRX Concept. It, like the Viziv Performance Concept, was a vented, scooped, flared, low-roof interpretation of the next WRX. Everyone loved it, and they were psyched to see a Subaru that could truly be described as beautiful, rather than say, unique, or interesting, or different, or any other kindhearted euphemism. View 11 Photos Then Subaru unveiled the production WRX for 2015. To the company's credit, it did manage to include design cues from the concept such as the fender flare lines and fascia shape, and it shared very few exterior panels with the Impreza. Unfortunately, it was still based on the Impreza platform, and those lines had to be pulled in and compressed onto the tall and narrow economy car. Without the low roof, ultra-wide fenders, and long, defined trunk, the car lost a lot in translation. The result thoroughly disappointed, and on occasion infuriated, fans. Basically, we've been burned before by Subaru's concepts. Heck, if you want more proof, take a look at the Subaru BRZ STI Performance concept that had a turbocharged engine. And yet, we still have no turbo BRZ on the market. But just because we're trying to be realistic doesn't mean Subaru won't surprise us with a close-to-concept WRX in the future. And the company is showing some signs that its concepts are more realistic. Looking at the evolution of the Viziv-7 concept into the Ascent concept and production prototypes, it seems a lot of the original design has survived. So hope isn't lost, just tempered. Related Video: Featured Gallery Subaru Viziv Performance Concept Tokyo Motor Show View 12 Photos Tokyo Motor Show Subaru Concept Cars Performance Sedan 2017 tokyo motor show subaru wrx concept subaru viziv perfromance concept