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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2020 Subaru Impreza gets EyeSight safety tech, $100 price increase

We recently saw the Japanese version of the 2020 Subaru Impreza after a subtle mid-cycle update, and now come details of the American version, which follows the same script in appearance but has a few new tricks up its sleeve. Subaru adds $100 to the starting price for the four-door model, which starts at $19.595, including destination, while the five-door hatchback is priced from $20,095. The big news is the addition of EyeSight, Subaru’s suite of driver-assist safety technologies, as standard on all Imprezas equipped with the continuously variable transmission, which is available on all four trim levels (Standard, Premium, Sport and Limited). That gets you automatic pre-collision braking and throttle management, lane-keep assist, lane-departure and sway warning, and lead vehicle start alert, which is essentially a heads-up to hit the gas when the vehicle in front of you has started moving from a stop. New for 2020 is the option of adding a reminder to check the rear seat occupants before leaving the car. Unlike in its native country, Americans buyers can still get an Impreza with a five-speed manual. ItÂ’s available on the Standard trim for the sedan and on the Standard and Sport models in the hatchback. The trade-off for driving stick, Subaru tells us, is that you give up the option of EyeSight. Steering-wheel paddle shifters are now available on CVT-equipped Premium models and above to pair with a seven-speed manual-mode function, and drivers can now select between Intelligent and Sport modes of throttle management as a standard feature. Also new are automatic power door locks with a collision-detection unlock function, which are standard on all trims, new 18-inch alloy wheels and active torque vectoring Visually, the car looks pretty much the same as the Japanese version, with a revised grille and front bumper cover, a wide air dam stretching across the entire face of the bumper and L-shaped chrome bracket trim book-ending it. Five-door models only get a new design on the combination lights. ThereÂ’s also a new color option called Ocean Blue Pearl. The engine remains the same as before, a 2.0-liter four-cylinder boxer making 152 horsepower and 145 pound-feet of torque. Fuel economy tops out at 36 mpg on the highway and 28 in the city, with a range of 450 miles. Other standard features include the Starlink 6.5-inch multimedia touchscreen and Android Auto and Apple CarPlay integration. The 2020 Impreza arrives in showrooms later this month.

Subaru BRZ has higher manual take-rate than 86, and other Subaru manual facts

Automakers are continuing to give us a peek at the popularity, or lack thereof, of the manual transmission. Our latest information comes from Subaru, which kindly shared its manual transmission take-rate numbers for 2018. One of the most interesting tidbits was that 78% of Subaru BRZs sold had a manual. What makes that so curious is its stark contrast to its twin, the Toyota 86, where only 33% of those sold in 2018 had a manual. On top of that, the BRZ has a stronger manual take-rate than the enthusiast darling Mazda Miata; the soft top had 76% of buyers going for a stick, and the RF had 52%. If we had to speculate, it seems the Subaru BRZ is attracting the hardcore sports car fans. Although the BRZ manual sales are strong, it isn't the model that sells the most. The Subaru WRX tops it with 90% of buyers picking the manual over the CVT option. We of course suspect that plenty of regular WRX buyers are opting for the manual, though the number is likely partly boosted by the fact the STI version is only available with a manual. Things aren't quite as rosy with Subaru's more mainstream offerings, but that's to be expected. The Impreza follows the BRZ with 8% of Imprezas selling with a manual. The Crosstrek comes in second-to-last at 6%, and the Forester comes in last at 3%. And the Forester has now dropped the manual transmission. One final interesting note to Subaru's manual take rate. Subaru told us it sold over 47,000 manual-equipped cars. That's roughly 2,000 more than Honda sold in the same year. And with Subaru's total sales numbers being less than Honda, that means the percentage of total sales that were manual is larger at 7% versus 2.6% for Honda.