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Subaru BRZ to get second generation, says exec

Hallelujah friends, hallelujah. One of the highest voices in Subaru's parent company, Fuji Heavy Industries, has just said that the boxer-obsessed automaker will release a second generation of the lovable BRZ.
Yasuyuki Yoshinaga, president of FHI, has summarily shot down assertions made by Tetsuya Tada, the chief engineer for the Toyota GT86. In a recent interview with an Australian publication, Tada claimed that Subaru had not decided whether it would be involved in the followup effort to the rear-drive coupe, and even speculated that the Toyota could team with BMW for a second-gen car, instead.
"If I were to be told that, I'd pass out. It's not going to be just one generation," Yoshinaga-san told Automotive News.

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

A stylish Subaru? Viziv Adrenaline previews next-gen Crosstrek

We're big fans of the Subaru Crosstrek — the lifted version of the Impreza hatchback — especially the new plug-in hybrid variant. So much so that one of us spent our hard-earned money on one. The rugged styling and extra ground clearance give it a little more character than the average hatchback. The second-gen model made its debut two years ago at the 2017 Geneva Motor Show. At this year's show, Subaru revealed the new Viziv Adrenaline concept, a good preview of what the next Crosstrek might look like. Subaru says the Viziv Adrenaline uses the company's new "BOLDER" design philosophy. It's still obviously a Subaru, but the lines are sharper than what you see on the current production model. The Viziv Adrenaline packs LED lighting both front and rear, including six-dot fog lights that are mirrored on the rear bumper. White accents on the wheels and roof give it a handsome two-tone look, something that's becoming popular on compact crossovers like the Volvo XC40 and Toyota C-HR. The idea is to make the models even more distinct than they currently are. Some have criticized the new Forester and Ascent for being a little too conservative. We don't know for sure that this is what the next-gen Crosstrek might look like, but based on the size and styling, it's hard to imagine that this is anything else. Design/Style Geneva Motor Show Subaru Crossover Hatchback Concept Cars subaru crosstrek