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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

2020 Subaru Outback First Drive Review | The big payoff

NEWPORT, Calif. — The 2020 Subaru Outback marks the sixth generation of a vehicle, first introduced for 1994, that is in no small part the lynchpin to its companyÂ’s current success. The Outback's sales have increased in every generation, with more than 700,000 sold in the most recent generation that started with the 2015 model year. Subaru doesnÂ’t expect things to slow down as it introduces the all-new 2020 Outback, which has undergone a major overhaul despite its familiar sheetmetal. The Outback has moved to the Subaru Global Platform (SGP), joining the Impreza and Forester on lighter, stiffer, and stronger underpinnings. If the 2019 Forester is any indication of how the SGP can improve a vehicle, this would mean the new Outback will also be calmer, quieter and more refined. Staging from the Inn at Newport Ranch on Northern CaliforniaÂ’s “Lost Coast,” with a day full of driving both on- and off-road, we were about to find out for ourselves if this would live up to our expectations. Our first driving stint was in an Outback Touring equipped with the lesser of two available engines. The naturally aspirated 2.5-liter boxer-four, with 182 horsepower and 176 pound-feet of torque, feels perfectly adequate for the driving we did at or near sea level, and climbs competently on steep grades. While it didnÂ’t perform passing maneuvers with a sense of urgency, we still felt comfortable overtaking slower vehicles when we had to. For daily driving somewhere like the California coast, or the suburbs of the Detroit, the more economical 2.5 (26 mpg city, 33 highway, 29 combined) would be our choice to live with. This is mated to a CVT, one programmed to “shift” like a traditional automatic, staying out of its own way, and providing a nice linear pull — without a rubber band type of feel — when you need to climb a hill. Paddle shifters on the back of the wheel give you a sense of more control, if thatÂ’s something you need. We rarely used them. If you live at higher elevations, need to tow up to 3,500 pounds, or just really miss the days of a turbocharged Outback, thereÂ’s now a 2.4-liter turbo-four available in the resurrected XT models. You sacrifice some fuel economy — 3 mpg across the board, 23/30/26 mpg — but get a significant power boost, with hardly any turbo lag and satisfying response. WeÂ’re certain customers whoÂ’ve graduated from the likes of a WRX to something that can better accommodate kids and dogs will appreciate the boost.

Subaru offers 50th-anniversary edition versions of all its cars

Subaru is celebrating its 50th year in the U.S., and like so many automakers, its doing so by rolling out some special edition models. What's a bit unique about Subaru's approach is that the anniversary editions are available on every single model in the lineup. That includes Impreza, Crosstrek, Forester, Outback, Legacy, WRX, WRX STI and BRZ. The only exception is the Ascent, which isn't yet on sale in any form. What distinguishes the 50th anniversary edition Subarus are really just cosmetic things. They're all painted in an exclusive "Heritage Blue" and accented with satin chrome trim. Naturally they have "50th Anniversary" badges, too. Inside, they're all equipped with black leather featuring embroidered "50th Anniversary" logos and contrast silver stitching. The seatbelts are also silver. These special Subarus are limited production vehicles. The company will build 1,050 each of the Impreza, Crosstrek, Forester, Outback and Legacy. The WRX, WRX STI, and BRZ will comprise 1,050 cars with 600 WRXs, 250 BRZs and 200 STIs. Every example is also the highest trim level, and models that offer more than one engine will be split such that there will be fewer of the high-horsepower versions. All of the anniversary edition cars are now on sale. View 15 Photos Related Gallery 2018 Subaru 50th Anniversary Editions View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Chicago Auto Show Subaru Coupe Crossover Hatchback SUV Sedan 2018 Chicago Auto Show