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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru profits fall by half last year among recall maladies

Subaru took a financial beating last year, according to its freshly released earnings report. During the full fiscal year, which ended March 31, the carmaker's operating profits effectively halved. Net income dropped 33% to 147.81 billion yen, or $1.33 billion, and revenue fell 2.2% to 3.16 trillion yen ($28.5 billion). Subaru states that its operating income declined by 48.5% to 195.5 billion yen, or to about $1.78 billion. According to Subaru, this was not only due to a decrease in sales, but also due to recall campaigns. Total production decreased nearly 6% to 989,000 units, and production stoppages at the Gunma plant were partially to blame for that — but Impreza, XV and Levorg sales also sank. The redesigned Forester did start out well in the summer, but sales in the first half of 2018 were more modest with the outgoing generation still in the showrooms. The Gunma manufacturing plant, Subaru's sole factory in Japan, ground to a halt in January 2019 to remedy issues with Forester, Crosstrek and Impreza electric power steering units, and that cost Subaru nearly 10 days of production, corresponding to around 30,000 vehicles. Earlier, there was a 500,000-vehicle recall in Japan due to fraudulent final inspections. Automotive News also lists other recent Subaru maladies, such as a low-fuel warning recall and stop-sale for all U.S-market Outbacks and Legacys, and the earlier, global recall to repair valve springs on the boxer engines of 411,000 vehicles. This particular recall hasn't been problem-free, as there have been cases where subsequent engine failures on BRZ models have been suspected of having been caused by slapdash recall work. There is also a new, large-scale recall in the horizon for Subaru, as a brake light issue on 2008-2017 vehicles necessitates the recall of some 2.3 million vehicles. However, it's not all bleak for Subaru, as U.S. sales are going strong. The carmaker predicts 2019 will be the 11th straight record year, and U.S. retail sales climbed 7.7 percent in April, which was the 89th consecutive month with increased sales. But still, not all Subaru markets are equal: On the North American market, Subaru sold 717,000 vehicles during the past fiscal year, an enormous percentage of its total sales. News Source: Subaru via Automotive News Plants/Manufacturing Recalls Subaru

Best. Year. Ever. Subaru breaks yearly and monthly sales records in 2017

After a generally good sales year for most car manufacturers, one company had a spectacular year: Subaru. The company reported with its end-of-year sales that 2017 was it's best sales year of all time. The total was 647,956 vehicles sold over the 12 months. Not only that, but December was also the best month of sales the company has ever seen with 63,342 cars sold. That's nearly 10 percent of the annual sales in one month. As far as individual models go, the Impreza and Crosstrek each had their best month in December and 2017 was each model's best year. The Impreza's year was especially impressive with sales jumping more than 55 percent compared with 2016. It was also the best year for Outback. Subaru credits some of its strong December to its "Share the Love" promotion that donated $250 of each new car purchase to one of a selection of charities. But a big part of Subaru's sales success has to be due to the fact that most of its products are in the hottest car market around: crossovers. The fact that its products are highly competitive against other similar vehicles certainly helps too. This is partly evident by the fact that year-to-year, every crossover model with the exception of the aging Forester saw a sales increase. Meanwhile, every traditional car (Legacy, WRX/STI and BRZ) with the exception of the redesigned Impreza had lower sales for the year. So if you ever wonder why companies aren't racing to release new sedans and coupes, this is why. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.