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Subaru CEO expects record U.S. sales in 2020 despite market slowdown

TOKYO  - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV

Subaru WRX STI Type RA NBR Special is nearly as fast as a Porsche 918 Spyder at the Nurburgring

Subaru now claims to have the fastest sedan to circle the Nurburgring. Its (deep breath) WRX STI Type RA NBR Special finished a lap of the famed German racetrack in an incredibly fast 6:57.5. That's just half a second behind the Porsche 918 Spyder hypercar. Of course, this WRX STI is a specially-built racecar, a rather distant cousin of the WRX STI Type RA production car that takes its name from this race car. The Type RA NBR Special is an upgraded version of the car Subaru took to the Isle of Man time trial last year, where it broke Subaru's old record. The car was built by Prodrive, and it features a 2.0-liter turbocharged flat-four made for rally use. It now makes over 600 horsepower at 8,500 rpm, which is 50 more than it made last year. The aerodynamic aids have been updated, and they provide 650 pounds of downforce at the car's top speed. The car still has the power-adjustable rear wing from last year. At the press of a button, the driver can change the angle of the rear wing to reduce drag and increase speed on straights. Supporting the power and aerodynamic upgrades are 9-inch wide slick tires at each corner, and a rally-spec sequential transmission that can shift gears in 20 to 25 milliseconds. Related Video:

New Subaru concept crossover EV shown in walkaround video

Subaru held a technology briefing this week in Tokyo where it announced ambitious sustainability goals, but nearly lost amid the discussion of converting its fleet over to electricity was the unveiling of what appears to be an early concept version of a forthcoming battery-electric crossover. Thanks to the Japanese YouTube account LoveCars!TV!, we get a walkaround look. It appears to be Subaru’s version of the crossover EV it is jointly developing with Toyota, to be built atop a flexible platform that can accommodate multiple production vehicles from both brands. What weÂ’re shown is an athletic-looking crossover with its wheels pushed to the corners that borrows design elements, for better or for worse, from Cadillac, the Pontiac Aztek and the Tesla Cybertruck. Up front, the crossover borrows and exaggerates CadillacÂ’s signature squared-off corners and deep fog-light scoops that also reminds us of InfinitiÂ’s Q Inspiration concept from the 2018 Detroit auto show. It opts for narrow LED headlamps, and it notably omits any aesthetic concession to even a faux grille, save for a hexagonal shape outlined by the panel seams. Coupled with the black cladding on the lower bumper, the crossover's face has a certain Batman-logo shape to it. Moving around to the side, we see heavy black cladding — it doesn't appear to be standard plastic, since it reflects light — around the wheel wells, lending them a semi-octagonal shape that evokes the strongest comparison to the polarizing Cybertruck. Coupled with some interesting side creases, the cladding also gives the appearance that the wheel wells bulge out, and that the doors pinch inward, more than they probably do in reality. There are also no door handles or brakes, the side mirrors are rearview cameras and the windows are blacked out, so thereÂ’s nothing to divine about the interior and how far along that is in conceptualization. In back is where things get especially weird and Aztek-like, with a blunt and upright rectangular body panel making up the tailgate underneath a generously long, sloping rear window. ItÂ’s beveled at the top to tuck underneath the rear LED light bar, which stretches the length of the glass, and curved on each end to integrate with the sides. The LED treatment also dives down 90 degrees from the horizontal rear bar and then makes another sharp 90-degree jag to bracket the rear panel in hard-angled brake lights.