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NHTSA investigating 33k Subaru Imprezas for airbag sensor flaw

The National Highway Traffic Safety Administration is beginning an investigation into an estimated 33,500 units of the 2012 Subaru Impreza because of a potential flaw with the sensor for the airbag system. The government agency has 26 complaints about possible faults with the Occupant Detection System for the front passenger seat, and this is the sensor that decides whether a person is an adult, petite, child seat or some other object and adjusts the deployment of the airbag accordingly. However, these reports allege that it was incorrectly turned off when someone was in the vehicle, which caused the airbag not to activate. Subaru put out a Technical Service Bulletin in May 2012 that attempted to address a similar problem. For now, this investigation is classified as a preliminary evaluation and is gathering more data about the potential problem to "assess the scope, frequency, and consequence," according to NHTSA. Related Video: INVESTIGATION Subject : Passenger Front Air Bag Suppression Date Investigation Opened: APR 10, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15012 Component(s): AIR BAGS All Products Associated with this Investigation Vehicle Make Model Model Year(s) SUBARU IMPREZA 2012 Details Manufacturer: Subaru of America, Inc. SUMMARY: The Office of Defects Investigation has received 26 Vehicle Owner Questionnaire reports involving the passenger frontal air bag in MY 2012 Subaru Impreza vehicles. These vehicles use a capacitive type Occupant Detection System, which is intended to classify the occupant of the passenger seat as either full sized, small stature, a child seat or other object. The reports allege that the Occupant Detection System, failed to operate properly and incorrectly suppressed (turned off) the front passenger air bag when the seat was occupied. In a frontal crash sufficient to warranty deployment, a suppressed air bag may increase the risk of injury to the occupant of the seat. Additionally, ODI notes that Subaru published a Technical Service Bulletin (TSB) No. 17-16-12 on May 29, 2012 to address conditions with the Occupant Detection System that can lead to suppression of the passenger air bag when the passenger seat is occupied. ODI is opening this this investigation to assess the scope, frequency, and consequence of incorrect air bag suppression and any connection that may exists to the TSB.

Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru fights sticker shock with financing deal on $65,000 WRX STI S209

Subaru's American division has come a long way since it peddled the tiny 360 during the late 1960s. The limited-edition, $65,000 WRX STI S209 unveiled during the 2019 Detroit Auto Show is its most expensive car yet, so the company is taking steps to make it a little bit more accessible. The Japanese firm sent its American dealers a bulletin announcing the S209 is eligible for 3.49% APR for up to 63 months, according to CarsDirect. The publication noted that rate amounts to monthly payments of $1,131 over 63 months, which adds up to $71,231. Buyers are still forking over more than $6,000 to the bank, but they're saving about $4,700 compared to a 6% loan. That's a substantial amount of money to drop on a WRX STI; it's priced in Audi TT RS territory. For the money, enthusiasts get one of the rarest street-legal cars Subaru has ever produced. After driving it, we called it the fastest, sharpest-handling, and most sophisticated WRX ever to grace our shores. It's powered by a 2.5-liter flat-four engine turbocharged to 341 horsepower and 330 pound-feet of torque, generous increases of 31 and 40, respectively, over the regular WRX STI. We'll let you decide whether exclusivity and power are worth a roughly $22,000 premium. If you want an S209 in your driveway, act fast because production is strictly limited to 209 examples, and odds are the entire batch will be spoken for sooner rather than later. Keep in mind dealers will be tempted to slap a markup on the car due to its rarity, so you might need to spend more — in some cases, a lot more — than the number listed on the window sticker. Featured Gallery 2020 Subaru WRX STI S209 View 41 Photos Auto News Subaru Car Buying