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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

2019 Subaru Ascent pricing announced, starting at $32,970

Pricing for the 2019 Subaru Ascent three-row crossover SUV has been announced. Including destination, the base trim carries an MSRP of $32,970. That's with standard eight-passenger seating, and like every Ascent, a 260-horsepower turbocharged 2.4-liter boxer-4, a CVT and all-wheel drive. As a refresher, here are 15 fast facts about the 2019 Ascent. You can also see how it compares to the Honda Pilot and Toyota Highlander. Standard equipment on the base Ascent includes 18-inch alloy wheels, tri-zone climate control, EyeSight accident avoidance tech, four USB ports, and Subaru's 6.5-inch Starlink touchscreen that brings with it Android Auto and Apple CarPlay. The Ascent Premium starts at $35,170 and can be had with either 7- or 8-passenger seating (the latter includes second-row bench seating). It adds blind-spot and rear cross-traffic warning systems, privacy glass, heated mirrors, a windshield wiper de-icer, a power-adjustable driver seat, heated front seats, stain-resistant upholstery, a leather-wrapped steering wheel, rear climate controls, and an upgraded 8-inch version of StarLink. Towing capacity is also raised to 5,000 pounds. There are two optional packages available on the Premium that adds some of the upper trim levels' features. View 14 Photos The Ascent Limited starts at $39,970 with either 8- or 7-passenger seating. It adds 20-inch wheels, adaptive LED headlights, LED foglights, a power liftgate, leather seating, proximity entry and push-button start, second-row sunshades and two additional USB ports. An optional package including a panoramic sunroof, a cargo cover, integrated navigation and a Harman Kardon sound system can be added for $2,950. The top Ascent Touring costs $45,670. It includes the Limited's options plus chrome exterior trim, automatic wipers, unique Java Brown leather upholstery, a heated steering wheel, wood trim, ventilated front seats, even more USB ports (up to eight), a Cadillac-like rearview camera mirror and a 180-degree front view camera. The 2019 Subaru Ascent will arrive in dealers this summer. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Successor to the Toyota 86 is on the way

Until now, Toyota and Subaru have been mum on the prospect of a follow up to the Toyota 86 and Subaru BRZ. Although both cars received mild refreshes and even milder power bumps, they're both essentially the same cars that hit the market nearly five years ago. It appears a successor is indeed on the way, as Autocar confirms that Toyota is developing a next-gen 86. Karl Schlicht, executive vice-president at Toyota Motor Europe, said that the 86 will live on past the current generation. "The car serves a big purpose," Schlicht said. "We are not getting out of that business. Sporty cars go through their phases. It's our intention to continue with that car." Toyota seems to be back in the sports car business, as the company has partnered with BMW on a new Supra. Like the current Toyota 86, it seems likely that the successor will be co-developed with Subaru. Schlicht says that to get the low center of gravity and the handling characteristics that come along with it, a horizontally opposed engine is a necessity. He admits that there is no firm confirmation of a commitment from Subaru. While no Schlicht gave no details about the new car, he did nix any possibility of a convertible variant. "We wouldn't do it on the current model," he said. "That doesn't mean dealers wouldn't like one, but there are so many other priorities that I don't think we've got spare capacity for that." Related Video: