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2014 Subaru WRX and STI pricing announced

As the sun prepares to set on the third-generation Subaru WRX, Subaru has released the pricing for the 2014 WRX and WRX STI. With redesigned versions of both cars due out next year, prices for the current car have risen by just $200 across the entire 2014 lineup resulting in new starting MSRPs of $25,995 for the WRX and $34,495 for the more powerful WRX STI (*not including destination).
The destination charge has also crept up for the 2014 WRX and WRX STI models climbing slightly from $770 to $795. A final pricing adjustment for this bodystyle's send-off year is that the optional navigation system went from $1,000 in 2013 up to $1,100 for 2014. Scroll down for the full model pricing breakdown, and keep a lookout for the all-new 2015 WRX and WRX STI, which we'd expect to see in production form in the coming months.
*Note: WRX STI (above) and WRX (below) are pictured here in the 2013 Special Edition trim.

Subaru recalling almost 634,000* CUVs, sedans for possible puddle light short

The National Highway Traffic Safety Administration announced a massive recall campaign today for some of the more popular Subaru models due to defective puddle lights that could short out and possibly lead to smoke and/or fire.
(*)While the recall notice lists a total of 633,842 Forester, Legacy, Outback and Tribeca models from various model years, Automotive News is reporting that there are only 53,999 units actually equipped with the defective lights, but Subaru is having to make the massive recall since it is unable identify which vehicles have the lights.
The problem with the 2009 through 2012 Forester, 2006 through 2012 Tribeca and the 2010 through 2011 Legacy and Outback is that the puddle lights mounted under the door mirrors can collect water or moisture, which can lead to the short. To fix the problem, Subaru is adding an extra fuse to the wiring harness as a part of the recall that will go into effect next month. For Forester owners, this is the second major recall in less than a year following the 275,000 units that were afflicted with faulty rear seatbelts.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.