2002 Subaru Outback Base Wagon 4-door 2.5l, Awd 4x4 5spd Manual No Reserve on 2040-cars

Auto blog

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2018 Subaru BRZ Quick Spin Review | Curves required

I had a 2018 Subaru BRZ Limited with a six-speed manual and half a day to play on wet, windy roads hemmed by pine trees in the foothills of a massive mountain range. But Michigan was on my mind. Some cars work everywhere. Michigan's the perfect place to find those that do: The roads are flat and pockmarked, and the seasonal extremes are brutal. It's easy to love a car on one of those bucket-list Alpine passes, but on Michigan roads the car has to work hard to win you over. For example, the MX-5 Miata works in Michigan just fine. It's fun in all conditions in which you can get the rear tires to hook up, and some that you can't. It cheerfully entertains in traffic, on city streets, undulating but uninteresting country roads. Some grand tourers work perfectly well there, too, soaking up enough punishment from the atrocious roadways without battering the occupants. The more voluptuous Aston Martins are particularly good at this trick, and they're plenty entertaining to cruise around in — or mash it flat after a scan of a country intersection shows nothing doing for at least 50 miles in every direction. These cars have more than just compliance — they have a subjective, elusive charm in suboptimal conditions. And the 86 twins, well, aren't Miatas. The car isn't lacking in dynamic ability, of course, but there's a flatness, a one-dimensionality to it. It's simply suffocated, starving for a little bit more. It doesn't have to be this way. Put the 86 in a better situation and its foibles recede but don't disappear. Straight, pock-marked slabs are the death of the thing. So I grabbed one out West, in Washington state where I now live, and fed it revs and curves until I was satisfied that the BRZ works as intended when you keep it happy. And when it's happy, you're happy. The BRZ was on high-performance summer tires, and some of the best roads in Washington are up in the hills currently blanketed by slush and ice, so that was a nonstarter. But there's a windy, weedy little farm road bending through a river valley just 20 minutes from my house. It's got lots of sudden, blind bends — not to mention working farms — so it's not the place to exercise a Corvette Z06. But there are enough turns you can see all the way through to make it fun, and three unbelievable uphill hairpins right at the end. We're talking 15 mph posted speed limit turns, and those signs aren't far off.

Subaru and Honda set all-time single-month U.S. sales records in August

While the U.S. and Japan continue to hash out the details for a new trade deal, American customers showed just how much they love Japanese automobiles. Both Honda America and Subaru of America exceeded expectations in August and set all-time sales records for units moved in a single month. The booming business was led, in part, by the Honda CR-V and Subaru Crosstrek, both of which posted their best sales months ever.  For Subaru, August 2019 marked the best sales month in company history and a claimed 93 straight months of yearly, month-over-month growth. Subaru sold 70,039 vehicles, which beats the December 2018 record of 64,541 vehicles. Top sellers were the Outback (17,110), the Forester (17,076), and the Crosstrek (15,860). The Ascent notably saw a 72.8 percent increase in sales compared to August 2018 with 7,319 sold.  Honda America, which includes Honda and Acura, sold 173,993 total vehicles, 158,804 of which were Hondas. That's up from 147,903 total sales in August 2018. Honda achieved these numbers with strong sales across its lineup, despite the less consumer interest in sedans in general. In August 2019, Honda sold 44,235 CR-Vs (the most ever in a single month) 14,381 Pilots, 10,190 Odysseys, 34,808 Civics, and 30,558 Accords. Acura's SUVs continue to be the company's best-sellers with 5,976 MDXs sold and 5,459 RDXs moved.  By the Numbers Earnings/Financials Honda Subaru Car Buying Crossover Sedan sales subaru crosstrek