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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

To the end of the world in a Subaru

On a quiet beach in southern Argentina, I stood in awe facing the Desdemona, a massive cargo ship that wrecked ashore in the mid-1980s and has remained untouched for the subsequent 30 years. In the intervening time, Desdemona was not vandalized, nobody broke her down and sold the parts for scrap, and unlike what you'd expect in the United States, no one set up shop to sell memorabilia in addition to a $5-beach entrance fee. This is only one of a thousand gorgeous vistas that make up Patagonia, the southernmost part of South America and, indeed, the end of the world. I was there to drive Subarus along dirt two-track roads and gravel highways on an epic journey from El Calafate to Ushuaia. Subaru would have you believe that this sort of rugged wilderness is the natural habitat for its cars. Whether or not that is a stretch, the Subies proved to be up to the task of trekking Patagonia. But I fully expected that from the get-go. What I didn't expect was how every part of this journey – the cars, the location, the people – would combine to form one of the greatest travel experiences of my life. View 85 Photos The end of the world. Patagonia is gorgeous, vast, brilliant. And those words don't even really do it justice. The plains, the lakes, the mountains, the forests all feel like every color is more vibrant, every detail is sharper. It's like looking at the world through an Instagram feed, and then realizing that every photo has the "no filter" hashtag. The journey started on Valentine's Day, with senior video producer Chris McGraw and I flying to Atlanta, followed by a 12-hour flight to Buenos Aires. That's where we met the rest of the group, and spent a day relaxing and exploring the Argentine streets and shops. "It's like looking at the world through an Instagram feed, and then realizing that every photo has the 'no filter' hashtag." But we still weren't at our start point. From Buenos Aires, we hopped a flight to El Calafate, about 1,500 miles southwest. It's a common entrance point to Patagonia for tourists and explorers because of its proximity to the Perito Moreno Glacier, a stunning site we visited the next day. Watch our earlier update video to see more about the glacier – an ice formation three times the size of Manhattan (and growing!). If Patagonia is on your bucket list of vacation destinations, this glacier is a mandatory stop. There's a boardwalk that runs along the lakes, leading right up to the face of the glacier.

Hotter Subaru WRX STI teased for Detroit, probably the S209

We reported yesterday about Subaru filing an application to trademark the name "S209" for the U.S. Today, Subaru released a teaser video for what we think is that exact car: the WRX STI S209. In a video titled "From Japan with Love," Subaru is seen lapping Virginia International Raceway in a slightly-hotter-than-normal, camouflaged STI. At first glance, it's easy to see it as the STI Type RA from earlier this year. However, looking closer at the aero package reveals a little bit more. A side-by-side comparison between this car and the Type RA reveals prominent canards in front of the wheels, exclusive to what we'll call the S209. No such pieces exist on the Type RA. To make those canards flow into the bodywork, it looks like Subaru tacked on some fender flares surrounding the front and rear wheels. It's noticeably different from other STI variations, so we'll see if Subie keeps them for the production car. Beyond that, it's hardly any different than the Type RA in appearance. The gigantic wing is accounted for, as are the gorgeous gold wheels. Another reason we think this is the S209 is Subaru's video description. It reads, "Something special from Subaru Tecnica International is coming to America for the first time ever." The S20(X) series that started in 2000 with the S201 has been never come stateside before. This series has traditionally produced STIs that have more power, suspension and aero than your regular STI. Most recently, the S208 used a 2.0-liter turbo flat-four that put out 329 horsepower and 319 pound-feet of torque. Of course, the U.S. is still dealing with Subaru's Byzantine-era EJ25 2.5-liter flat-four. More power can be had past that engine's 305 horses it makes here now, so we'll see if that's the route Subaru plans to take. Subaru ended by saying it'll be revealing the car at the Detroit Auto Show in January. The wait won't be long for what we imagine will be the new king of Subarus in the U.S. Related video: